Silently but surely, Quora is growing thanks to Google

quora

Remember Quora? It’s the Q&A platform that tackles complex questions a quick Google search won’t resolve, and its elite, CEO-studded user base makes the answers a significant step up from the likes of Yahoo Answers. While hype for Quora has subsided in recent months, traffic hasn’t. Quora is growing rapidly, to the tune of a 350 percent increase in traffic last year. What’s fueling the growth? Google.

silently but surely quora is growing rapidly thanks to google growth

While Quora still doesn’t have the brand recognition to make it a first stop for question askers, Google is sending a tremendous number of people through the door, now accounting for 50 percent of Quora’s traffic. “Search engines are pulling up Quora content to answer complex questions, and as more searchers click on Quora links, visit and return to the site, and link back to it, these “votes” in favor of Quora as a relevant destination help improve its organic search rankings over time,” Eli Goodman, comScore’s “Search Evangelist” explained. Goodman likens Quora’s growth to the growing market for original Web programming offered by the likes of Hulu and YouTube. It’s evidence that a market exists for premium, quality content — the answers to our “complex informational needs.”

With a 350 percent growth year over year between June 2011 and June 2012, Quora now garners over 1.5 million unique visitors per month. In the wake of its Series B funding of $50 million from investors, Bloomberg reported that the Quora team was moving into a new office space fit for 150 people, or four times its current team size. One Quora co-founder remarked that it should be, “enough for two years of growth.”

Techies flocked to Quora first and accounted for half of the top 20 topics in early 2011, but the site is becoming more diverse with time. Today, tech questions and answers account for just a quarter of the top 20 topics. However its brand presence is still weak. “When reviewing the search term data on the term ‘Quora’, use of the term is virtually non-existent, suggesting minimal brand recognition among the broader consumer Internet,” Goodman found.

So while searchers may not recognize the Quora brand the same way they would recognize Wikipedia, thanks to Google, they’re still finding the answers they need there.

Home Theater

LG slashes the price of its Xboom speakers for Black Friday

If powerful portable audio at a terrific price sounds good to you, now is the best time of the year to pick up an LG XBoom portable Bluetooth speaker. The company has slashed prices by as much as 50 percent.
Outdoors

‘Super magnesium’ may be the next wonder material for outdoor gear

Super Magnesium is a wonder material that is 30 percent lighter than aluminum, as strong as carbon fiber, cheaper to make, and 100-percent recyclable, making it much better for the environment.
Cars

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.
Emerging Tech

Believe it or not, this fire-proof exoskeleton isn’t designed for space marines

A company called Levitate Technologies has developed a fire-resistant upper body exoskeleton that’s capable of lowering exertion levels by up to 80 percent when you carry out manual work.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Social Media

Vine fans, your favorite video-looping app is coming back as Byte

Vine fans were left disappointed in 2017 when its owner, Twitter, pulled the plug on the video-looping app. But now one of its co-founders has promised that a new version of the app, called Byte, is coming soon.
News

Social media use increases depression and anxiety, experiment shows

A study has shown for the first time a causal link between social media use and lower rates of well-being. Students who limited their social media usage to 30 minutes a day showed significant decreases in anxiety and fear of missing out.
Social Media

Twitter boss hints that an edit button for tweets may finally be on its way

Twitter has been talking for years about launching an edit button for tweets, but it still hasn't landed. This week, company boss Jack Dorsey addressed the matter again, describing a quick-edit button as "achievable."
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.
Social Media

Facebook is rolling out a Messenger ‘unsend’ feature, and here’s how to use it

Facebook is starting to roll out a "remove message" feature for its Messenger app. It lets you delete a message in a thread within 10 minutes of sending it, and replaces it with a note telling recipients that it's been removed.
Social Media

Going incognito: Here's how to appear offline on Facebook

How do you make sure your friends and family can't see if you're on Facebook, even if you are? Here, we'll show you how to turn off your active status on three different platforms, so you can browse Facebook without anyone knowing.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.
Social Media

Addicted to Instagram? Its new ‘activity dashboard’ is here to help

Ever get that nagging feeling you're spending too much time on Instagram? Well, a new "activity dashboard" has a bunch of features designed to help you better control how you use the addictive photo-sharing app.
Product Review

It's not a spy, but you still won't want to friend Facebook's Portal+

Facebook has jumped into the smart home game with the Portal+, a video-calling device featuring an Amazon Alexa speaker and a screen. While it has lots of cool calling features, we’re weary of Facebook taking up counter space in our home.