Snapchat’s new partnership with Foursquare could open the geofilter floodgates

Snapchat’s parent company Snap has struck a deal to access Foursquare’s location data. The latter is best known for its location and discovery app, which now boasts a database of more than 87 million real-life places, such as businesses, bars, restaurants, and markets. Foursquare’s data will power Snapchat’s geofilters — location-centric graphics that can be overlaid on to images and videos within the visual messaging app.

Until now, geofilters circulated by the app have generally been tied to broader locations such as cities, major sports arenas and events. The Foursquare partnership will open up the feature to a lot more people and services around the globe. It could, for example, power Snapchat’s custom geofilters tool — which allows users to create their own graphics for a price — essentially allowing for more information to be added to filters related to special events and occasions. Foursquare compiles its data by tapping into a variety of communication signals, including GPS, Wi-Fi, and Bluetooth to determine where exactly a phone is located.

Snapchat's custom geofilters tool could also benefit from the deal
Snapchat’s custom geofilters tool could also benefit from the deal

Foursquare’s data could also prove a boon for brands and marketers. Here’s how the company describes potential use cases for businesses on Snapchat: “Consider a surf brand. Now that we’re powering Snapchat Geofilters, the company could offer branded Geofilters at a chain of surf shops or at every beach in the U.S. Or a soda company may now purchase Geofilters across all fast food and convenience store locations.”

The onset of more sponsored geofilters will inevitably result in more cash in Snapchat’s pocket. Additional revenue options are critical to a company gearing up for an initial public offering.

Users too should welcome more geofilters that represent places they frequent or have a strong connection to, such as local parks, farmers’ markets, and bars. The data could also come in handy for snaps captured via the company’s new video-recording sunglasses, Spectacles, which are all about sharing your activity outdoors.

Foursquare claims it will not receive Snapchat user data as part of the deal. The platform already provides its data services to other tech companies, including Apple Twitter, Uber, and Pinterest. Foursquare was also one of the first brands to advertise on Snapchat’s Discover channel, where it ran promos for its Swarm check-in app.

Social Media

Periscope tool adds guests to feeds so streamers can become talk show hosts

Periscope users can now invite viewers to chime into the conversation with more than just the comment tool. By enabling the option to add guests, livestreamers can add guests to the conversation, in audio format only.

These are the coolest games you can play on your Google Chrome browser right now

Not only is Google Chrome a fantastic web browser, it's also a versatile gaming platform that you can access from just about anywhere. Here are a few of our favorite titles for the platform.

Xbox's app lets you access your console while away from home. Here's how

Microsoft's Xbox allows you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.
Movies & TV

The best movies on Amazon Prime right now (February 2019)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.

Crouching, climbing, and creeping, the perfect Instagram shot knows no bounds

Just how far will you go for the perfect Instagram? A recent survey shows just how willing Instagram users -- and Instagram husbands -- are to climb, lie down, embarrass themselves or let their food go cold for the perfect shot.
Social Media

Facebook’s long-promised ‘unsend’ feature arrives. Here’s how to use it

Send a message to the wrong person? Messenger now gives you 10 minutes to take it back. After an update beginning to roll out today, users can now retract messages if they act within the first 10 minutes after sending the message.
Social Media

YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful.
Social Media

Snapchat finally recovers from its redesign — so here comes an Android update

Snapchat's drop in users after launching a controversial redesign has finally stagnated. During the fourth quarter and 2018 earnings report, Snapchat shared that the company is rolling out an Android update designed to increase performance.
Social Media

Skype’s new ‘blur background’ feature could help keep you from blushing

Skype's latest feature for desktop lets you blur your background during video calls. The idea is that it keeps you as the focus instead of distracting others with whatever embarrassing things you might have on show behind you.
Social Media

Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are…

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.

YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings. 
Social Media

LinkedIn finally gets around to launching its own live video tool

Live video is coming to LinkedIn for businesses and individuals on the site. The livestreaming feature is launching in beta in the U.S. before rolling out to the entire community.