Snapchat’s new partnership with Foursquare could open the geofilter floodgates

Snapchat’s parent company Snap has struck a deal to access Foursquare’s location data. The latter is best known for its location and discovery app, which now boasts a database of more than 87 million real-life places, such as businesses, bars, restaurants, and markets. Foursquare’s data will power Snapchat’s geofilters — location-centric graphics that can be overlaid on to images and videos within the visual messaging app.

Until now, geofilters circulated by the app have generally been tied to broader locations such as cities, major sports arenas and events. The Foursquare partnership will open up the feature to a lot more people and services around the globe. It could, for example, power Snapchat’s custom geofilters tool — which allows users to create their own graphics for a price — essentially allowing for more information to be added to filters related to special events and occasions. Foursquare compiles its data by tapping into a variety of communication signals, including GPS, Wi-Fi, and Bluetooth to determine where exactly a phone is located.

Snapchat's custom geofilters tool could also benefit from the deal
Snapchat’s custom geofilters tool could also benefit from the deal

Foursquare’s data could also prove a boon for brands and marketers. Here’s how the company describes potential use cases for businesses on Snapchat: “Consider a surf brand. Now that we’re powering Snapchat Geofilters, the company could offer branded Geofilters at a chain of surf shops or at every beach in the U.S. Or a soda company may now purchase Geofilters across all fast food and convenience store locations.”

The onset of more sponsored geofilters will inevitably result in more cash in Snapchat’s pocket. Additional revenue options are critical to a company gearing up for an initial public offering.

Users too should welcome more geofilters that represent places they frequent or have a strong connection to, such as local parks, farmers’ markets, and bars. The data could also come in handy for snaps captured via the company’s new video-recording sunglasses, Spectacles, which are all about sharing your activity outdoors.

Foursquare claims it will not receive Snapchat user data as part of the deal. The platform already provides its data services to other tech companies, including Apple Twitter, Uber, and Pinterest. Foursquare was also one of the first brands to advertise on Snapchat’s Discover channel, where it ran promos for its Swarm check-in app.


ZSpace’s laptop brings education to life with its own 3D technology

The ZSpace laptop wants to overhaul education and training by offering affordable access to 3D mixed reality through a bespoke screen and glasses technology that is already supported by a wide array of applications.
Movies & TV

The best movies on Amazon Prime right now (December 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.

Project Stream testers get to keep a free copy of ‘Assassin’s Creed Odyssey’

Those who participated in Google's technical test of Project Stream won't be able to access the service to play Assassin's Creed Odyssey after January 15, but they'll get to keep the game on PC anyway.

Latest Facebook bug exposed up to 6.8 million users’ private photos

An API bug recently left an impact on Facebook users. Though the issue has since been fixed, some of the apps on the platform had a wrongful access to consumers photos for 12 days between September 13 and September 25. 
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.
Social Media

GIF almost anywhere with Giphy’s new keyboard and sticker maker

We all love GIFs, but not every app supports them. Fortunately, the new Giphy' keyboard brings GIFs to any iOS app that supports multimedia. The update also comes with a new tool for creating animated stickers.