Glif is the social media tool that lets you tell branded-content stories

social media tool twitte branded video content glif screenshot
If you’ve ever thought that tweets would look better with videos that take GIFs to the next level, then you may be interested in a new social media tool that lets you create branded video content on Twitter. Simply called Glif, the tool lets people express themselves by “social video.” Twitter users can try their hand at this by doing nothing more than adding the right hashtags.

Here’s how Glif works. Users log in to their accounts as they normally would to compose a tweet. Instead of just writing a normal message, though, users must write in this format: #TheirBrandGlif.

What would that look like? For instance, if you’re tweeting about the TV show Face Off, your tweet would be: #FaceOffGlif. As usual, to spice up your tweet, feel free to add your typical mix of emojis, @mentions and hashtag filters.

Once that’s out of the way, you’ll automatically get a notification stating that you #MadeAGlif. Here are some neat examples of your video tweets by way of this new tool. Note how they’re longer than the usual GIF, which usually lasts only a few seconds.

While you can admire your new Glif after you’ve created it, you still have other options. You can always retweet it, email it, or share it on Facebook.

Users may be surprised to discover that this new tool doesn’t even require them to download a particular app to use. It suffices for users to simply use the #TheirBrandGlif format with tweets they want to turn into longer, branded videos.

Already, Glif has launched a partnership with SyFy Channel for its recent “Sharknado 3: Oh Hell No” movie. All Twitter fans of the movie franchise have to do is tweet out tweets with the hashtag #HomeOfTheNado. Glif will then automatically create custom Glifs showcasing Sharknado video. Users can check their notifications to see their Sharknado Glifs.

Glif’s ambition is to allow brands to create branded video content that feels more like a conversation instead of a promotion. Audiences are generally more receptive to marketing that’s not so in their faces.

Emerging Tech

IBM’s Wimbledon-watching A.I. is poised to revolutionize sports broadcasts

IBM has developed a smart A.I. with an appreciation for what makes a great tennis match like the recent epic at Wimbledon. Here's how IBM developed it -- and why tools like it are the future of sport broadcasting.
Deals

Grab the Dolby Dimensions wireless headphones for $200 less after Prime Day

Dolby has made its very first self-branded product in the form the Dolby Dimensions wireless headphones and as expected, it delivers. You can get the Dimensions on Amazon for $399 – $200 less than its normal retail price of $600.
Deals

Amazon drops pre-Prime Day deals for Blink XT2 outdoor/indoor security camera

Amazon included solid bargains on Blink XT2 indoor/outdoor security cameras along with other deals in its day-before-Prime-Day head start announcements. Amazon's owned-brand smart home devices for Prime Day 2019 also include Ring and eero.
Deals

These early Prime Day wireless headphone and earbud deals are all under $100

Need a pair of reliable wireless headphones or earbuds with powerful sound quality that won't break the bank. Here are a few from brands like Beats, Sony, and Sennheiser, all affordable under $100.
How-To

Stop Facebook from tracking you and using targeted ads with these tips

Facebook and businesses that use the site track what pages you like, your political affiliation, and even try to guess your race. All of this is done so the site can target you with relevant ads. Here's how to opt out.
Social Media

YouTube offers creators more ways to boost their bank accounts

Whether you're a top YouTube creator or just breaking into the game, the video-streaming site has some new features designed to help you please your fans and increase your bank balance.
News

President Trump attacks Facebook Libra, says it’s not dependable like the dollar

President Trump attacked Facebook's new Libra cryptocurrency on Thursday, claiming it will have "little standing or dependability" and that Facebook would need to seek a banking charter if it wanted to move forward.
Social Media

The FTC will hit Facebook with a $5 billion fine over privacy violations

Facebook has agreed to a $5 billion settlement with the Federal Trade Commission (FTC) over its numerous “privacy missteps." Once it goes through, this would be the largest FTC fine for a major technology company – and a huge chunk of…
News

Lua uses animated emotions to help you keep your plants happy and healthy

The Lua Smart Planter is currently seeking funding on Indiegogo to make this smiling plant pot a reality. The device helps you take care of your plants by showing their needs through a series of animated faces.
Mobile

Flex your thumbs (and your brain) with these fun texting games

Gaming consoles keep getting more advanced, but you can still have fun with the good old Latin alphabet. Here are our picks for the best texting games, so you can make the most fun out of that limited data plan or basic cell phone.
News

Facebook says it won’t launch Libra until regulators are happy

Facebook says it won’t roll out its Libra cryptocurrency until it’s fully addressed regulatory concerns – though it added that regulation of the currency itself would largely happen in Switzerland, not the U.S.
Social Media

Twitter’s mobile-inspired dark mode desktop makeover isn’t just about looks

Twitter.com may have a new look, but it's one that already feels familiar. The new design for Twitter's desktop version borrows heavily from the platform's mobile apps, with a sleeker look, a new dark mode, and easier navigation.
Digital Trends Live

Digital Trends Live: Twitter’s redesign, Libra’s possible delay, Neuralink

On this episode of DT Live, we take a look at the biggest trending stories in tech, including a Twitter redesign, Facebook's delay of Libra, Neuralink's first public event, growing food in space, and the 50th anniversary of Apollo 11.
News

The U.S. Senate really doesn’t like Facebook’s Libra cryptocurrency plans

Facebook Libra had its first big regulatory test when Calibra head David Marcus appeared before the Senate Banking Committee. It didn’t go well. Senators of both parties had major concerns about Facebook's proposed cryptocurrency.