Starbucks @Tweetacoffee campaign lets you send the sweet, sweet gift of caffeine

starbucks tweetacoffee campaign lets send sweet gift caffeine tweet coffee

Even if you’re a coffee snob who only consumes free trade beans, insists on using at least four instruments in the creation of your morning jolt, and uses words like “aromatic” and “nutty” to describe it, I’m going to wager you wouldn’t turn down a free Starbucks coffee. I know, I know, it’s not from the local hole-in-the wall where the dress code is hemp and soy-made clothing only, but Starbucks is making it even easier to gift friends free drinks, so maybe you’ll make an exception.

Starbucks new @Tweetacoffee Twitter program is as simple as it sounds: You log in at the Tweet-a-coffee’s Starbucks landing page with your Starbucks account (don’t have one? Aw shucks, guess you have to get one!). Then you can just enter the Twitter handle of the recipient you’d like to send the sweet, sweet gift of caffeine, and tweet it to them. Then when they log in, they’ll see a $5 gift card tweeted to them from Starbucks that can be redeemed in store with a quick scan of the bar code within the tweet. Aaaah technology.

The recipient doesn’t need to have a Starbucks account, though of course if they want to pay it forward, they’ll have to create one.

No word on how long @Tweetacoffee will be around, Starbucks says it’s simply beta testing the service for U.S. users at the moment. It’s an all-too simple way not only to drive coffee sales, but it gets more users to sign up for Starbucks accounts, which means they’ll get newsletters and coupons and discounts and birthday free drinks, thus basically forcing them to become Starbucks consumers on the regular (which, for the record, I have no issues with and will be glad to receive any and all tweeted free drinks). 

Tweeting drinks has been done before, as well: At SXSW, the Tweet-a-beer app was extremely popular, for obvious reasons (i.e., drinking at SXSW). 

It’s also another example of Twitter being used as a commerce engine. The simple, social exchange comes with few strings attached and is an instant gateway to gifting or buying. There’s always caution with online purchasing, but credit card and personal info are built into another platform – i.e., the Starbucks account – that is putting a wall between Twitter and your bank account. Of course nothing is ever 100 percent safe, but there’s a risk with all online buying, including sites like Amazon or eBay. But this one comes with instant gratification and social interaction. 

Now if we can just find a way to tweet and instantly fill our mouths with Pumpkin Spice Lattes … sorry, getting ahead of myself. Some day. Some day.

Social Media

Twitter boss hints that an edit button for tweets may finally be on its way

Twitter has been talking for years about launching an edit button for tweets, but it still hasn't landed. This week, company boss Jack Dorsey addressed the matter again, describing a quick-edit button as "achievable."
Gaming

Want to gift a Steam game so you can play with a friend? Here's how to do it

The holidays may have passed, but it's always a good time to give the gift of gaming (especially when there's a Steam sale)! Here's our quick guide on how to give a Steam game as a gift.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Computing

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."
Social Media

Pinterest brings followed content front and center with full-width Pin format

Want to see Pinterest recommendations, or just Pins from followed users? Now Pinners can choose with a Pinterest Following feed update. The secondary feed eliminates recommendation and is (almost) chronological.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Social Media

Vine fans, your favorite video-looping app is coming back as Byte

Vine fans were left disappointed in 2017 when its owner, Twitter, pulled the plug on the video-looping app. But now one of its co-founders has promised that a new version of the app, called Byte, is coming soon.
News

Social media use increases depression and anxiety, experiment shows

A study has shown for the first time a causal link between social media use and lower rates of well-being. Students who limited their social media usage to 30 minutes a day showed significant decreases in anxiety and fear of missing out.
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.
Social Media

Facebook is rolling out a Messenger ‘unsend’ feature, and here’s how to use it

Facebook is starting to roll out a "remove message" feature for its Messenger app. It lets you delete a message in a thread within 10 minutes of sending it, and replaces it with a note telling recipients that it's been removed.