Study: U.S. teens abandon Facebook and cling to iPhones

teenagers-with-iphones-facebook
Following up from the Spring 2014 ‘Taking Stock With Teens’ study created by Piper Jaffray, the Fall 2014 edition of the study was published this week with a particularly harsh outlook for social networking giant Facebook. When teens were asked what social network they typically use, only 45 percent responded with Facebook. That’s down from 72 percent responding Facebook just six months ago.

Alternatively, Instagram grew in popularity with 76 percent responding in the affirmative. In addition, sites like Twitter, Pinterest, Tumblr and Reddit pulled in similar numbers as the last study. Only Google+ plummeted with Facebook, dropping from 21 percent in Spring 2014 to just 12 percent in the Fall study.

Interestingly, teens also prefer being exposed to marketing efforts on Instagram and Twitter over Facebook by a significant margin; which means advertising dollars used to attract teen spending are likely to be less effective on Facebook. Marketing seems to be working for Apple when it comes to smartphones. The number of teens that own iPhones rose from 61 percent in Spring 2014 to 67 percent in the Fall study. In addition, 73 percent of teens expect their next smartphone to be the iPhone. However, there was no additional growth in the share of teen iPad owners and interest in owning an iWatch at a $350 price point was at a dismal 16 percent.

When it comes to video consumption, teens are continuing to shift from physical rentals and purchases to streaming services. Specifically, Netflix continues to dominate the time of teens while Redbox, Amazon and Hulu lag far behind Netflix’s popularity. Not surprisingly, the popularity of renting movies in stores like Blockbuster continued to shrink and Redbox kiosk usage remained relatively flat over the last six months. When watching a film, IMAX continues to be the most popular type of viewing experience followed by 2D in the theater, streaming the film, 3D in the theater, DVD rental, video-on-demand and finally a DVD purchase.

Regarding video games, there was a slight uptick in the number of teens that are interested in or have already upgraded to the PlayStation 4 or Xbox One. Teens continue to be interested in purchasing used games and GameStop is the most common retailer where teens will purchase used games.

On the mobile gaming front, usage of mobile games is approximately the same, but the amount of money being spent withing mobile games is on the rise. Specifically, 22 percent of teens spend money on virtual goods or additional levels, up from 18 percent in the Spring study. The most popular mobile games among teens include ‘Clash of Clans’, ‘Candy Crush’ and ‘Kim Kardashian: Hollywood’.

Related: Teenager spends more than $46,000 in free-to-play game

While the number of teens that listen to downloaded digital music files grew slightly over the last six months, Pandora has taken a hit in popularity among teens. Specifically, the number of teens that listen to Pandora fell from 26 percent in the Spring study to just 18 percent in the Fall study. Pandora consumption in the car also fell, likely a slight boost for local radio stations and other streaming services like Spotify.

This data was collected from approximately 7,200 teenagers with an average age of 16. Approximately 70 percent of that group had an average household income of $56,000 while the remainder of the respondents were from upper income families earning an average of $109,000. You can read the entire study here.

Social Media

LinkedIn: Now you can express love, curiosity, and more with new Reactions

LinkedIn is following in the footsteps of Facebook (three years later!) with the rollout of new reactions that give users more ways to express themselves when responding to posts in their feed.
Movies & TV

Skip the flowers and sunshine this spring and watch the best shows on Hulu

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best shows on Netflix right now (April 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Gaming

The best video games for kids, sorted by age group, for April 2019

There are a wealth of great games out there that both parents and kids can enjoy together. We compiled a list of 30-plus games across all genres that are sure to make family game night a great time.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Social Media

Looking to officially rid your inbox of Facebook messages? Here's how

Deleting messages from Facebook Messenger is almost as easy as scrolling through your News Feed. Here, we show you how to delete an entire conversation or a single message, both of which take seconds.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Mobile

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.
News

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.