StumbleUpon accounts for half of all U.S. social media traffic on the Web

stumbleupon-party

According to StatCounter, StumbleUpon has overtaken Facebook over the last two months and makes up over 50 percent of all social traffic in the United States as of August 2011. Two years ago, StumbleUpon was the main driver for social media traffic, but lost market share to Facebook  over the last 18 months. As of August, Facebook has fallen to about 38% of all U.S. traffic while sites like Twitter, Myspace, Digg, Reddit, YouTube and others are in a distant third. StumbleUpon has a relatively small user base (12 million) compared to Facebook (750 million), but the service is specifically designed to “stumble” between websites and continuing to check out new links.

stumble-logoHowever, Facebook still dominates social traffic when measuring worldwide usage. Facebook makes up nearly 60 percent of all social media traffic in the world with StumbleUpon in second with a bit under 28 percent and YouTube bringing up third place with about 6 percent. StatCounter’s measurements do not include HTTPS traffic though. The service is unable to track social sharing with HTTPS security and it’s possible that Facebook’s drop in traffic is a result of users turning to HTTPS to protect Web browsing.  

StumbleUpon recently passed a milestone of 25 billion clicks of the Stumble button which translates to an average of about 2000 clicks of the Stumble button per user. The user base also hit another record by hitting over one billion stumbles in April 2011. They also hit a single day record in July with over 44 million stumbles in a single day. As of November of last year, the company was seeing growth of about half a million new users each month. StumbleUpon has been working to rebuild the service as a start-up company after a partnership with eBay was dissolved in early 2009. eBay had purchased the company for $75 million in 2007, but couldn’t figure out how to combine the eBay marketplace with social sharing.

Gaming

Google’s Stadia is the future of gaming, and that’s bad news for our planet

Google’s upcoming Stadia cloud gaming service, and its competitors, are ready to change the way gamers play, but in doing so they may kick off a new wave of data center growth – with unfortunate consequences for the environment.
Music

YouTube Red is now YouTube Premium. What's changed, and should you subscribe?

Thanks to Google, YouTube Red is now YouTube Premium. We explain what exactly a YouTube Premium subscription gets you, how much it costs, and break down if it's a good choice for you.
Emerging Tech

How emotion-tracking A.I. will change computing as we know it

Affectiva is just one of the startups working to create emotion-tracking A.I. that can work out how you're feeling. Here's why this could change the face of computing as we know it.
Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Mobile

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.
News

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Digital Trends Live

Digital Trends Live: Facebook data security, Ubisoft helps Notre Dame, and more

Join DT Live as we discuss Facebook security issues, Ubisoft's plan to help rebuild Notre Dame, and more. We are also joined by Emily Teteut of Snap the Gap, Jennifer Sendrow of New York Public Radio, and DJ and producer Zeke Thomas.
Photography

After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion.
Photography

Photography News: Instagram’s disappearing likes, the best photos of the year

In this week's Photography News, see why Instagram is testing a version that excludes the number of likes a post gets. Also, see the impressive winners from two photography contests and the latest features coming to the Fujifilm X-T3.