Hysteria over the royal baby has been building for awhile. 10 days ago, E! News’ pre-birth coverage was revealed. The site has been ready to hit publish on an article announcing the birth of a baby [boy/girl], named [to be determined] on [insert date here] for what can only be assumed was at least a few weeks. But now the baby (boy) is here and the Internet has up and lost its damn mind.
Everybody wants a piece of the barely-born new prince; actually, it’s more accurate to say every brand wants a piece. Marketers just can’t miss a chance to profit off a craze, and a baby is as good an opportunity as any. The tweets range from weird (looking at you, InStyle) to gross (Charmin’ doesn’t deviate from its normal agenda – which is basically “reference poop”).
There are so many things that can be said about the state of media and real-time reporting and citizen journalism right now, but that’s some low hanging fruit. Instead, here are the worst brand tweets that leverage the birth of some child who will someday know that Magnum Ice Cream celebrated his birth with a promoted tweet.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
— InStyle (@InStyle) July 22, 2013
— Charmin (@Charmin) July 22, 2013
First to guess the correct name of royal baby on this tweet will win free entry & bottle of bubbly on the weekend after naming! #RoyalBaby
— Loaded Nightclub (@LoadedNightclub) July 22, 2013
— Delta (@Delta) July 22, 2013
Cheers to Will & Kate on their #MiniRoyal bundle of joy! #RoyalBaby pic.twitter.com/xo7nJooXRb
— Magnum Ice Cream (@MagnumIceCream) July 22, 2013
Peach is flattered that so many of you are talking about the Royal Baby today! pic.twitter.com/zBmFLksyii
— Nintendo of America (@NintendoAmerica) July 22, 2013
— Sprinkles Cupcakes (@sprinkles) July 22, 2013
— FoodNetwork (@FoodNetwork) July 22, 2013
— KAYAK (@KAYAK) July 22, 2013
— Sprint (@sprint) July 22, 2013
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