Here’s how the Super Like feature works — rather than swiping left or right, the lucky guy or gal whom you choose to bestow some extra love on will get an up swipe, and will be notified that you’ve super liked him or her before making a reciprocal decision. And whereas you have essentially unlimited right or left swipes (not exactly unlimited, though the threshold is pretty high), users will have a set number of Super Likes to use during the course of a day. The hope is that with this need to exercise some restraint, you’ll form deeper connections with those you’re matched with on a turbo-charged upward swipe.
“Every time we bring two people together who otherwise wouldn’t have met, we’re enabling endless possibilities: a great date, maybe a few good months together, maybe a lifetime, and sometimes just a wasted half hour at a bar,” Sean Rad, CEO of Tinder, said in a statement. “Underlying it all is just creating more of what makes us human, what makes life exciting. We’ve already forged connections like this on an unprecedented global scale.”
According to Tinder’s beta test results, using the Super Like feature made for significantly higher match potential — in fact, users are three times more likely to find a match this way than through the normal horizontal swiping method. Better still for Tinder, those who’ve had great experiences with Super Like have also decided to upgrade to the paid version of the app. “We’ve seen Super Like have a meaningful impact on Tinder Plus conversion,” said Rad. “And that stems out of the value that people are getting from the Super Like.”
So swipe away, lovebirds. Just remember, now it’s more than just left or right.
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