Topshop and Facebook join forces for unique London Fashion Week event

topshop - london fashion weekFashion retail giant Topshop has joined forces with Facebook for a unique event at London Fashion Week this Sunday.

Working with engineers from the social networking site, Topshop is for the first time offering armchair fashionistas a ‘front row’ live-stream view of its catwalk event, giving viewers the chance to customize and even purchase garments and accessories worn by models as they appear on stage. It could well be the most intense shopping experience you ever have.

Those who join the live stream will be able to switch the color of the clothes worn by the models, take screenshots to share immediately with Facebook friends with the aid of a special on-screen button, share video clips, buy the show’s soundtrack from iTunes and purchase garments and accessories worn by the models. Shoppers will be able to receive the clothes well before they appear in stores.

“Fashion enthusiasts are sharing the things they love on Facebook more than ever,” Joanna Shields, Facebook’s vice-president and managing director, told the Guardian. “This is where the conversation happens, it’s among friends and it’s where great brands need to engage.”

The live stream from London will be broadcast on the fashion retailer’s Facebook site as well as at Topshop.com. On top of that, the event is set to be shown on big screens at Topshop’s flagship store on Oxford Street in central London, as well as on the websites of over 200 of its media partners.

“We want to take the energy and the excitement of our iconic Oxford Street store to millions of people all over the world through Topshop.com,” says Justin Cooke, chief marketing officer of Topshop. “It’s social, it’s commerce and it’s entertainment all rolled into one.”

The special event could prove to be a decent money-spinner for Topshop, as online shopping addicts and fashion lovers flock to its site on Sunday (10am ET) in search of a new kind of retail experience.

[via Guardian / Mashable]

Smart Home

Miele stuns with wireless probe, self-descaling java pot, and other new products

Miele rocked KBIS 2019 with waves of new appliances and features. The annual Kitchen and Bathroom Industry Show is all about product launches and Miele's appliance reveal was like New York Fashion Week with a single designer.
Movies & TV

The best shows on Netflix right now (April 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Gaming

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?
Mobile

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Looking to officially rid your inbox of Facebook messages? Here's how

Deleting messages from Facebook Messenger is almost as easy as scrolling through your News Feed. Here, we show you how to delete an entire conversation or a single message, both of which take seconds.
Social Media

LinkedIn: Now you can express love, curiosity, and more with new Reactions

LinkedIn is following in the footsteps of Facebook (three years later!) with the rollout of new reactions that give users more ways to express themselves when responding to posts in their feed.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.
News

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.