Congratulations, Tumblr: By allowing the collective Internet another way to share their likes, dislikes, words, animated gifs and links to other people’s content*, you have managed to become one of the top most-visited sites on the American Internet, with your global audience also continuing to grow by leaps and bounds.
Tumblr Chief Executive Officer and co-founder David Karp broke the news in a memo to company staff and users alike that was – of course – posted on the official Tumblr Staff Blog Tumblr this morning, writing that he had “an exciting and slightly overwhelming milestone” to share with his staff. “Tumblr has broken into the Top 10 sites in the U.S., and now has a worldwide audience of 170 million people,” Karp wrote. “This isn’t meant to be a brag – though you should definitely try our new Android and iOS apps if you haven’t yet – but a credit to all of your brilliant creative efforts,” he continued (Apparently not understanding the difference between bragging and outright advertising for your products). “You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today. It is truly a privilege to build products for you, and we are humbled every day by all the amazing ways you use them.”
Tumblr, which had already been growing significantly in recent months, saw an interesting affirmation of sorts at the end of last month when both Gawker Media and the Huffington Post moved to the service – and to Tumblr.com domains – after their own servers were knocked offline when Hurricane/Superstorm Sandy hit New York (At the time, HuffPo’s Washington Bureau Chief Ryan Grim described Tumblr as “extremely user-friendly and shareable,” with a spokesperson for Tumblr saying that the company was “delighted we’re able to provide the tools to help our community”). Neither Tumblr nor the affected sites have revealed traffic numbers for the temporary sites, however, so it’s unclear just how much of the Top 10 placement is due to that temporary status quo.
According to Quantcast, the company whose Top 10 is being referred to in Karp’s memo, the Tumblr blog network now has 61.3 million monthly unique visitors in the US, with the vast majority of them coming via web browsers (Of the 253.7 million visits in the last month, only 49.9 million came from mobile devices). America is by far the site’s largest market; internationally, Tumblr’s global reach is “just” 168.2 million, although the foreign audience does significantly raise the monthly visit number (More than doubling the 253.7 million number to reach 622.2 million).
(* This does, I admit, make me sound like an old man more than a little; but I suspect that Tumblr’s genius is in making it so easy to share content that appears as new posts on your own site without actually creating any new content.)
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