Twitter beats Facebook on mobile ad revenue, says eMarketer

With a new payment service, accounts will lose their Verified status if they stop advertising on Twitter.

The latest report on mobile revenue from online marketing research firm eMarketer won’t console Facebook investors, at least not until next year. According to its report, Twitter will beat Facebook in mobile ad revenues through this year.

EMarketer estimates that Twitter will earn $129.7 million in mobile advertising revenues this year, while Facebook will earn just $72.7 million.

emarketer mobile ad revenue 2011 to 2014

Strategizing an effective mobile business model is becoming increasingly imperative for companies, as the volume of mobile phones on the market skyrocket alongside the number of mobile devices owned by households. By 2015, tablet sales are estimated to reach 248.6 million units and smartphone sales are expected to reach 1.048 billion units, according to Transparency Market Research.

Twitter has already found its footing in mobile advertising. Dick Costolo, Twitter CEO, boasts that Twitter was developed with mobile in mind. As the company began selling mobile ads earlier this year, just weeks into its mobile ad program, the company garnered more ad revenue from its Promoted Tweets program on its mobile platform than on its desktop app.

Likewise, Facebook’s mobile ads have seen higher click-through rates than its desktop application. From a study conducted by SocialCode, the click-through rate for Facebook mobile ads was found to be 0.79 percent, while desktop, News Feed-based ads garnered just 0.327 percent of click-throughs. With a click-through rate on mobile over two times higher than on its desktop app, Facebook charges higher CPMs for mobile, which on average is $7.51.

Facebook has been slower to capitalize on its mobile strategy compared to Twitter, with even Facebook CEO Mark Zuckerberg attmitting that mobile is Facebook’s toughest challenge yet. Unlike Twitter, Facebook was designed for the desktop, and as we already know, translating a desktop app into a mobile app requires dramatic structural changes to compensate for the different screen size. Adding to the complication, a study by Trademob found that up to 40 percent of clicks on mobile ads have been found to be accidental clicks, in part due to the small screen size of mobile devices in comparison to the width of your fingers.

Fortunately, according to eMarketer, Facebook is forecasted to surpass Twitter in mobile advertising revenue by next year when Twitter’s mobile advertising revenue is expected to amount to $272.6 million, and Facebook’s mobile ad revenue will reach an estimated $387 million. At the moment, however, Facebook even trails Pandora, which is currently bringing in $226.4 million in mobile ad revenue. But Facebook is expected to surpass the music streaming service in 2013 to become the second-highest mobile revenue generating company in the study, next to Google, which brings in a chart-topping $750 million.

Social Media

Facebook now allows you to opt out of those ads that target your tastes

Tired of seeing Facebook ads that aren’t relevant to you? Now you can not only opt out of ads from that company, but you can also see why the ad was shown to you in the first place.
How-To

Stop Facebook from tracking you and using targeted ads with these tips

Facebook and businesses that use the site track what pages you like, your political affiliation, and even try to guess your race. All of this is done so the site can target you with relevant ads. Here's how to opt out.
Social Media

YouTube offers creators more ways to boost their bank accounts

Whether you're a top YouTube creator or just breaking into the game, the video-streaming site has some new features designed to help you please your fans and increase your bank balance.
News

President Trump attacks Facebook Libra, says it’s not dependable like the dollar

President Trump attacked Facebook's new Libra cryptocurrency on Thursday, claiming it will have "little standing or dependability" and that Facebook would need to seek a banking charter if it wanted to move forward.
Social Media

The FTC will hit Facebook with a $5 billion fine over privacy violations

Facebook has agreed to a $5 billion settlement with the Federal Trade Commission (FTC) over its numerous “privacy missteps." Once it goes through, this would be the largest FTC fine for a major technology company – and a huge chunk of…
News

Lua uses animated emotions to help you keep your plants happy and healthy

The Lua Smart Planter is currently seeking funding on Indiegogo to make this smiling plant pot a reality. The device helps you take care of your plants by showing their needs through a series of animated faces.
News

Facebook says it won’t launch Libra until regulators are happy

Facebook says it won’t roll out its Libra cryptocurrency until it’s fully addressed regulatory concerns – though it added that regulation of the currency itself would largely happen in Switzerland, not the U.S.
Mobile

Flex your thumbs (and your brain) with these fun texting games

Gaming consoles keep getting more advanced, but you can still have fun with the good old Latin alphabet. Here are our picks for the best texting games, so you can make the most fun out of that limited data plan or basic cell phone.
Social Media

Twitter’s mobile-inspired dark mode desktop makeover isn’t just about looks

Twitter.com may have a new look, but it's one that already feels familiar. The new design for Twitter's desktop version borrows heavily from the platform's mobile apps, with a sleeker look, a new dark mode, and easier navigation.
Digital Trends Live

Digital Trends Live: Twitter’s redesign, Libra’s possible delay, Neuralink

On this episode of DT Live, we take a look at the biggest trending stories in tech, including a Twitter redesign, Facebook's delay of Libra, Neuralink's first public event, growing food in space, and the 50th anniversary of Apollo 11.
News

The U.S. Senate really doesn’t like Facebook’s Libra cryptocurrency plans

Facebook Libra had its first big regulatory test when Calibra head David Marcus appeared before the Senate Banking Committee. It didn’t go well. Senators of both parties had major concerns about Facebook's proposed cryptocurrency.
Social Media

Instagram is crashing repeatedly for some users. Here’s the latest on the outage

Thousands of Instagram users said Tuesday that the social media app was repeatedly crashing or not opening at all, the third time in just over a month that the social network has experienced issues.
Web

Dirty deeds are uncovered dirt cheap with these online background check resources

There are plenty of reasons for carrying out a background check, and not all of them are creepy. Here are several methods to run a background check on someone online, whether you need to vet a potential hire or a new babysitter.
Social Media

Study suggests using emojis makes you appear more friendly — even at work

Can emojis be a clue into your personality? A recent survey suggests that emojis make a person seem friendlier and more approachable, even when used within a professional work environment.