Twitter is finally ditching its neglected ‘Buy’ button once and for all

how to change your twitter name phone photo
vdovichenko/123RF
Twitter is killing off its “buy” button, a feature it has gradually been phasing out since May. As a result, the company is putting a halt to its ecommerce partnerships and shutting down its sales channel on February 1.

Despite Twitter not officially announcing a change, ecommerce platform Shopify — which offered the Twitter sales channel — noted the initiative is being deactivated in the help section of its website.

The news was initially circulated in a Shopify email to Twitter sales partners (first spotted by TechCrunch), informing them of the imminent closure of the ecommerce feature. Twitter will, however, retain its “donate” button that allows users to give to non-profits and charities.

twitter buy button death sales

Twitter’s sales channel was implemented in September 2014, during the tenure of former CEO Dick Costolo. It was described as a feature that could help businesses drive sales by incorporating a “buy” button into their tweets on the timeline. Its official partners are listed as Adidas, Best Buy, Pacsun, and Harper Collins, among others. Aside from Shopify, it lists Stripe, Demandware, BigCommerce, and Delivery Agent as its partner platforms.

Due to a slow rollout, the feature never really gained any traction. It was also left out of most of the company’s earnings reports — indicating that perhaps it was not taking off. In May, a report made it clear that Twitter was no longer interested in the feature. The company reportedly disbanded its ecommerce team last year, slotting the individuals into other departments. Yet the buy button has somehow managed to stick around until now. We reached out to Twitter, but it declined to comment on the move.

Over the past year, Twitter has instead focussed on its customer relations offerings for businesses — including new messaging and support functions — and its Website Conversions commerce tool, launched in September. The company has also downsized its operations, first by cutting jobs — it axed around nine percent of its workforce in October — and then by radically paring-back its Vine video-looping app this month.

Home Theater

Dell drops $100 off this 49-inch LG 4K smart TV with a Memorial Day deal

There’s never been a better time to upgrade to a 4K TV, and that’s because Dell has slashed $100 off one of LG’s most popular 49-inch models, offering you an awesome picture from a small footprint.
Gaming

The best Nintendo Switch games, from Breath of the Wild to Rocket League

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.
Home Theater

This 43-inch Vizio 4K HDR TV is just $240 during Walmart’s Memorial Day sale

A 4K TV is an investment, albeit one that won't appreciate over time. For that reason, it's important to choose a television that will last, like the 43-inch Vizio D43-F1, which is on sale right now for $130 off.
Gaming

From platforms to games, here's how Google Stadia and Nvidia GeForce size up

Google Stadia will have some stiff competition in Microsoft's Project xCloud, but that isn't the only game streaming service. We compared Google Stadia vs. Nvidia GeForce Now to see the differences and features.
Social Media

Instagram ditches plans for stand-alone Direct messaging app

Instagram is shuttering it's stand-alone messaging app, Direct, after testing it since 2017. While the messaging features remain intact inside Instagram, the separate app will be discontinued in the next few weeks.
Social Media

6 easy ways to archive all of your favorite Instagram videos

Saving Instagram videos should be just as easy as taking a screenshot. So, we've put together a list of the best apps and tools that save your favorite Instagram videos onto your phone or computer.
Social Media

Instagram’s new Explore grid tempts you to open your wallet

Instagram has made some changes to its Explore tab that might tempt you into the occasional shopping spree. It's also planning to add Stories to the grid, mixing them up with the existing photos and videos.
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Social Media

A fond farewell to Grumpy Cat, the internet’s most famous feline

We say farewell and fondly remember Grumpy Cat, the internet's famous frowning feline and a genuine sweetheart, who died at the age of seven. Even tempered and tolerant, Grumpy Cat was in real life the opposite of her online persona.
Mobile

Treat your selfie with one of these 13 apps made to beautify your pics

Selfies might be a phenomenon second only to karaoke, but they're not the easiest thing in the world to create. Thankfully, these awesome selfie apps for Android and iOS will make beautifying your self-portraits easier than capturing them.
Web

Creators of WhatsApp attack software face lawsuit from Amnesty International

This week a spyware attack was launched on WhatsApp. Now the Israeli firm linked to that attack is facing a lawsuit from human rights NGO Amnesty International, alleging their software has been used to surveil human rights defenders.
Mobile

New York could dish out fines for texting while crossing the street

Do you text on your phone while crossing the street? The dangers of stepping out in front of a car or bus are obvious, but in New York, offenders could soon face a fine of as much as $250, too.
Social Media

Help wanted: British royal family seeks social media wiz to run its accounts

The British royal family is looking for a social media expert to help it communicate its role and activities to the masses. So if you like the idea of having the Queen as your boss, why not throw your hat in the ring?
Social Media

Millions of Instagram influencers reportedly had private data exposed online

As many as 49 million Instagram influencers have reportedly had their private data exposed in an online database that had no password protection. The database was apparently created by a marketing firm and has been taken offline.