Twitter charity organization Twestival relaunches as a year-long event

twestival-2013-facebook-cover_0 (1)

People often tweet for charity, and sometimes you have to wonder whether those “RT and I’ll donate” messages are for real. Not all Twitter-based charity events are created equal, and  Twestival is one of the most interesting organizations to meld social media and good deeds. Twestival takes advantage of Twitter as an organizing tool, but it grounds its activities firmly in local, community-based charities. 

Screen Shot 2013-04-09 at 7.10.51 PM

“In 2013 Twestival will run throughout the year, giving Twitter communities around the world an opportunity to run events in support of a local cause that’s relevant to them,” founder of Twestival Amanda Rose explains of how the organization is growing. “We are really looking forward to opening it up to those communities that have never participated in Twestival before, including smaller U.S. cities. We are particularly excited about the enthusiasm we see from organizers throughout Africa and the Middle East who want to bring the Twestival philosophy to their city this year. So far we have 50 cities signed up to run local events, and expect that number to grow significantly in coming weeks.” 

Twestival goes global

The event started in London in 2008 and expanded to a global exercise in 2009, holding events all over the world on a specific day or weekend each year. But in 2013, the plan has changed. This is the first time it will run year-round, giving organizers in cities all over the world ample time to arrange successful fundraising ventures – so instead of one set day or weekend, events are spread out. 

Rose explains that de-centralizing the event will actually strengthen it. “The new model for Twestival gives local organizers more flexibility to select what time of year they wish to host an event and ensures the impact of the movement is felt by charities throughout the year. Since launching in 2009, it was been incredible to watch the creativity and number of people contributing their talents to bring Twestival to their city. We hope the new model for Twestival encourages more communities to get involved, meet new people and magnifies our charitable impact.” 

So events will be all over the place geographically and on the calendar, but the Twestival global blog will help keep the community connected and updated. 

Online start, offline events 

Rose elaborated on which types of charities fare the best at Twestival after explaining that overall organizers have raised over $1.75 million dollars so far. “Local charities with a clear impact in a local community and strong digital presence tend to do the best financially from Twestival,” she says. Charities with user-friendly and interactive online presences have a better chance of attracting donors, even though their actual events happen offline, in real life. 

Rose stressed that Twestival is a network of cooperative nonprofits rather than an umbrella charity. “We run independently from nonprofits, but encourage them to make the most of the opportunity to connect with our network and highlight their work directly.” 

So these charities may find out that they were successfully vetted via Twestival on Twitter, but they will throw their parties and launch their events on their own. 

See Twestival approving charities: 

Despite the name playing off Twitter, Twestival mainly uses Twitter and other social media as jumping-off points to organize offline fundraising events – so you’ll see calls for volunteers and logistical tweets, but it doesn’t really do the whole “favorite or retweet and I’ll give you a dollar” thing. And considering the case of a U.K. lawmaker who volunteered to donate money each time someone re-tweeted her, it’s smart to avoid that type of fundraising. The lawmaker ended up pledging over $21,150 to charity after her tweet went viral. 

Twestival is far more practical because it still encourages its associated non-profits to engage in face-to-face community organizing, while also giving these organizations the ability to digitally connect with people from all over the world. 

If you want to learn more, check out the @twestival handle or watch this YouTube video: 

Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Social Media

Grow your Twitter audience overnight with these simple tips and tricks

Using Twitter can be intimidating, but these tips will help you feel less inadequate when you look at your follower count. As long as you use a bit of moderation, you'll soon be one step closer to social media fame.

Here's how you can keep up with your favorite streamers at TwitchCon 2018

From sessions with your favorite streamers to epic Esports tournaments, there's plenty to look forward to at this year's TwitchCon 2018. We cover how you can attend, where you can watch if you can't, and which events you don't want to miss.

Was your Facebook account hacked in the latest breach? Here’s how to find out

Facebook now reports that its latest data breach affected only 30 million users, down from an initial estimate of 50 million accounts. You can also find out if hackers had accessed your account by visiting a dedicated portal.

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.

Adobe’s craziest new tools animate photos, convert recordings to music in a click

Adobe shared a glimpse behind the scenes at what's next and the Creative Cloud future is filled with crazy A.I.-powered tools, moving stills, and animation reacting to real-time tweets.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.
Social Media

Over selfies and an onslaught of ads? Here's how delete your Instagram account

Despite its outstanding popularity and photo-sharing dominance, Instagram isn't for everyone. Thankfully, deleting your account is as easy as logging into the site and clicking a few buttons. Here's what you need to do.
Social Media

Tumblr promises it fixed a bug that left user data exposed

A bug on blogging site Tumblr left user data exposed. The company says that once it learned of the flaw, it acted quickly to fix it, adding that it's confident no data linked to its users' accounts was stolen.