Participating in offers on Twitter just got a whole lot easier

twitter lead generation card

Update: Twitter’s spokesperson confirmed that Twitter’s Lead Generation Cards can be “used like any other Twitter Card,” and isn’t just for Promoted Tweets. And the Lead Generation Cards can be used to collect user information for contests.

To solidify its advertising push even more, today Twitter announced a brand new Twitter Card called the Lead Generation Card, intended to drive more clicks and purchases.

The Lead Generation Card is the latest addition to its existing suite of business oriented Cards. You might recall last month’s launch of an App Card, Mobile deep-linking, and a Product Card, all aimed to generate additional leads for brands, small business, and mobile startups.

Here’s how the Lead Generation Card works: If a user is attracted to a brand’s call-to-action type tweet (asking users to click the URL to snag a deal for example), they can click on the tweet to expand the offer to see further details. Inside of the Card, the user’s information will be pre-filled based on the his or her existing personal information that they filled out when signing up for Twitter – like name and email address. Below that, clicking on the call-to-action button sends the user’s email address to the brand.

The Card is win-win for both the user and the brand. The user doesn’t have to concern themselves with leaving Twitter to fill out their personal info if they feel like getting in on an offer, and pre-filled personal info is undoubtedly far more convenient than manually filling out a form. And on the business side, there’s a far greater success rate of a user snagging an offer when they don’t have to do as much work. 

Twitter Product Manager Mitali Pattnaik says that Twitter has been testing the Lead Generation Card with brands including New Relic, Full Sail, and Priceline prior to today’s official announcement. And he adds that the Card was agreeably successful during its beta testing phase; “many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.”

This means there will probably more deal-related tweets surfacing in your stream, although we’re not entirely sure if Lead Generation Cards are strictly used within Promoted Tweets. But this isn’t such bad news considering the efforts Twitter has announced to better target tweets.

Twitter’s Lead Generation Cards will be available to its managed clients to start, but it will soon roll out to small and medium sized businesses globally.

News

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Movies & TV

The best Black Mirror episodes are disturbing, mesmerizing, and provocative

After watching all 19 episodes across four seasons and one movie, we selected and ranked the best Black Mirror episodes released so far. Read on to find out if your favorite episode from the award-winning Netflix series made the list.
Gaming

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Snapchat finally releases rebuilt Android app with superior performance

If you've been struggling with a slow and buggy Snapchat on Android, then we have some good news for you. A new version has just been released that promises superior performance and an all-around better experience.
Social Media

Facebook’s tributes section serves as an online memorial for deceased users

Death doesn't stop Facebook users from sharing memories, and now those memorialized posts have a dedicated spot on the network. Facebook Tribute is a section on memorialized profiles for users to write posts and share memories.
Social Media

Your Facebook newsfeed is getting a spring cleaning, and so is Messenger

Hows that newsfeed looking? Facebook has shared an update on efforts to clean up the newsfeed, as well as what tools are coming next. Facebook has new Trust Indicators, while Messenger gains badges for verified accounts.
Social Media

How to protect yourself from GoFundMe scams before donating

Can you spot a GoFundMe scam? While the fundraising platform says scams make up less than a tenth of one percent of campaigns, some do try to take advantages of others' charity -- like a case last year that made national news.
Social Media

Looking to officially rid your inbox of Facebook messages? Here's how

Deleting messages from Facebook Messenger is almost as easy as scrolling through your News Feed. Here, we show you how to delete an entire conversation or a single message, both of which take seconds.
Social Media

LinkedIn: Now you can express love, curiosity, and more with new Reactions

LinkedIn is following in the footsteps of Facebook (three years later!) with the rollout of new reactions that give users more ways to express themselves when responding to posts in their feed.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Mobile

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.