Twitter reportedly working on Instagram, Snapseed competing photo filters

instagram twitter

Snapseed and Instagram, both apps acquired by Google and Facebook respectively, have a new competitor. Twitter is building its own photo filters for its mobile apps in the coming months, says The New York Times. It’s a strategy that will ideally encourage Twitter users to use its native photo app in lieu of Instagram.

Instagram, alongside Twitter, was the star of the show during Hurricane Sandy. A staggering 10 photos per second with the hashtag #Sandy were shared on Instagram. And in total more than 244,000 photos were posted. With many Instagram photos being automatically shared to Twitter, the platform has enjoyed growth thanks to Twitter. Keeping in mind that Twitter has been placing restrictions to developers, and a recent report indicating the network will stop supporting third-party image hosting services like Twitpic and yFrog, and now it appears there’s a target on Instagram’s back.

Photo-sharing is becoming more and more popular and this content clearly has “viral” written all over it — this week’s events are evidence of that, and this is why Instagram is a threat to Twitter in the long run. The photo sharing app has been a popular choice for mobile devices owners not only for its interface, but because of its famous filters. To share photos, Twitter users are jumping to Instagram for its filters, and then publishing the images onto Twitter. What that also means is that anyone viewing the larger Instagram image must open up a standalone Instagram page and leave Twitter.

According to The New York Times’ source, Twitter has begun realizing that even its “Very Important Tweeters” (V.I.T), are turning to Instagram for publishing photographs, instead of Twitter’s own native photo feature.

Twitter is also looking to keep video sharing services in-house, when Twitter reportedly acquired the video sharing service, Vine.

Getting users to return to Twitter’s native platform is what has been driving the company to crack down on third-party Twitter apps violating its restrictive terms of service. To increase the time spent on its mobile app, adding filters to Twitter would be a pivotal strategy — thought not necessarily a successful one. Facebook created its own standalone filter app, Camera, which hasn’t been able to gather much steam or challenge Instagram (although, it does own Instagram, so the need isn’t as great). 


Google’s storage-management app gets face-lift, is now called ‘Files by Google’

Google has revamped its files management app with a new look and name. Now known as Files by Google, the app received the company's all-white material redesign -- offering the same functionality, but with a cleaner look.

Our favorite Windows apps will help you get the most out of your new PC

Not sure what apps you should be downloading for your newfangled Windows device? Here are the best Windows apps, whether you need something to speed up your machine or access your Netflix queue. Check out our categories and favorite picks.

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.

These 30 useful apps are absolutely essential for Mac lovers

There are literally hundreds of thousands of great software programs compatible with MacOS, but which should you download? Look no further than our list of the best Mac apps you can find for the latest MacOS and how they can help out your…
Social Media

Twitter tests home screen button that offers more control of your timeline

Twitter recently relaunched its reverse-chronological timeline, but accessing it means diving into settings. Now the company is testing a button on the main screen that lets you switch between the two different styles of timeline.
Social Media

Snapchat’s PR firm is suing an influencer for failing to influence

Snapchat's PR firm is suing a social media influencer for his alleged failure to promote Spectacles on Instagram. Actor Luka Sabbat was paid $45,000 upfront, but the suit claims he fell well short of the terms of the deal.

WhatsApp finally gives in to the lure of cash-generating ads

WhatsApp's co-founders always said their messaging app would never show ads, but once the pair quit the company, it seemed inevitable that its owner, Facebook, would find a way to incorporate them.

Urban legends for the digital age: The best scary stories from the internet

In need of some simple scares this Halloween? We've combed the internet for the best creepypastas, urban legends, and scary stories. From found footage YouTube videos to a deceptively scary wiki, these stories are sure to spook.

Shazam hooks up with Instagram Stories for another way to share songs

The latest update for Apple-owned Shazam lets iPhone users share music tracks to Instagram Stories in a few quick taps. To enable the feature, just make sure you have the latest version of Shazam loaded on your handset.
Social Media

Dine and dash(board): Make a Yelp reservation from your car’s control panel

Already in the car, but can't decide where to eat? Yelp Reservations can now be added to some dashboard touchscreens. Yelp Reservations searches for restaurants within 25 miles of the vehicle's location.

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."