Skip to main content

Twitter said to be weighing up whether to put autoplay videos in timelines

twitter said weighing whether put autoplay videos timelines update v6
Twitter executives are said to be deep in discussion on the subject of allowing videos to autoplay in users’ timelines.

The microblogging service is divided over the idea, unnamed sources with knowledge of the matter told Adweek, with one describing it as “an argument that’s happening – a tug of war.”

Related Videos

The company is aware that autoplay video ads have been successfully worked into Facebook and Instagram, though at the same time some executives are understandably cautious about introducing an element to the service that could prove unpopular with users.

While advertisers will no doubt be very receptive to the idea of having their brand appear as part of an autoplay video, it’s not difficult to imagine that some users will find them to be an annoying distraction as they scroll through their timeline. And with Twitter currently battling to build its user base at a more rapid rate, the last thing it wants to do is rile and possibly lose existing users.

The social media service has already incorporated video ads into its service, so for some at Twitter the leap to hitting the autoplay button may not be so great. As noted by Adweek, Twitter earlier this year acquired SnappyTV, a tool that allows media organizations to quickly and easily share short video clips from broadcasts as part of in-tweet posts. Twitter makes money out of the videos via incorporated ads that play before the main action.

According to Adweek, Twitter currently gets a mere 2 cents per video ad view, while other social media sites are reportedly making up to a $1 per view. In that respect, it’s easy to see why some at Twitter are pushing for the introduction of autoplay videos, as the company could certainly charge marketers more for such a feature.

It’s quite possible the company will go with a partial launch of autoplay videos to gauge the reaction of users. Should there be any sign of a significant and lengthy backlash, it’s a safe bet Twitter will ditch the feature until it can find a better way of working it into its service.

How do you feel about the idea of autoplay videos in your Twitter timeline? Sound off in the comments below.

Editors' Recommendations

Elon Musk says Twitter will launch pricier Blue tier free of ads
A digital image of Elon Musk in front of a stylized background with the Twitter logo repeating.

Elon Musk said on Sunday that Twitter is planning to offer a higher-priced Blue subscription that will have zero ads.

Musk, who acquired Twitter in October 2022 in a deal worth $44 billion, didn’t say how much the new tier will cost, nor when it will launch.

Read more
Twitter finally confirms it’s behind outage of third-party Twitter apps
A stylized composite of the Twitter logo.

Twitter has finally confirmed what everyone pretty much already knew -- that it’s behind the outage of popular third-party Twitter clients such as Tweetbot and Twitterrific.

In a message posted on its Twitter Dev account for developers, the company said: “Twitter is enforcing its long-standing API rules. That may result in some apps not working.” But it declined to offer any details about what API rules the developers of the third-party apps have violated.

Read more
Thanks to Tapbots’ Ivory app, I’m finally ready to ditch Twitter for good
Profile displayed in Ivory app

Ever since Elon Musk took ownership of Twitter, it’s been one chaotic new thing after another. You literally cannot go a day (or a few days or even a week) without some stupid new change to the site — whether it’s about checkmarks for verified or Twitter Blue subscriber accounts, how links to other social networks are banned and then reversed, view counts on Tweets, or something else. I can’t keep up with every little thing that has happened since the beginning of November, and it feels like the spotlight is always on the toxicity of the site in general.

New Twitter alternatives have been popping up recently, but it seems that the most popular one continues to be Mastodon. I originally made a Mastodon account back in 2018 when it first launched, but it never clicked with me back then, and I eventually went back to Twitter. With the Musk mess, I tried going back to Mastodon, but again, it didn’t really click with me — until Tweetbot developer, Tapbots, revealed its next project: Ivory.
The significance of Tapbots and Tweetbot

Read more