Skip to main content

UberMedia buys TweetDeck for $30M, now controls 20 percent of daily tweets

tweetdeck-android-ubermediaTweetDeck, the most popular third-party Twitter client, has been purchased by UberMedia, which already owns Echofon, Twidroyd and UberTwitter, reports TechCrunch. UberMedia’s acquisition of TweetDeck places control of about 20 percent of tweets sent daily under control of a single company.

UberMedia, which is owned by Bill Gross, reportedly paid $30 million for TweetDeck, which ranks as the largest Twitter client outside of the official Twitter framework. That’s a significant number considering TweetDeck has raised less than $5 million in funding over the past two years.

That such a large portion of Twitter’s functionality is now controlled by Gross’s company puts UberMedia at odds with Twitter itself. Especially when you consider that Twitter has yet to develop a business plan that actually makes money off of the service’s 200 million users.

It’s possible, however, that Gross has already received his comeuppance.

Just this week, the Wall Street Journal reported that Google and Facebook have been engaged in low-level talks to acquire Twitter itself for between $8 billion and $10 billion.

That high a valuation presumably played into how much UberMedia payed for TweetDeck, which relies on Twitter for its survival. Some believe, however, that such an unfathomable amount for a popular — but unprofitable — social media service is evidence that a second tech bubble is ballooning, and will at some point burst. If that cheerful thought is true, then it would seem inevitable that Gross over-paid for TweetDeck, as the entire economic environment surrounding the purchase was bloated with unrealistic optimism.

Of course, nobody yet knows for sure how long the current upswing in the social media sector will last — and who will come out on top when all is said and done. For now, Twitter and the industry that surrounds it will simply have to live with the fact that its potentially carrying more weight than it can handle.

Editors' Recommendations

Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
Twitter gives blue check mark to dead folks
Twitter logo in white stacked on top of a blue stylized background with the Twitter logo repeating in shades of blue.

The continuing saga of Twitter and its blue check mark has taken a bizarre twist as it seems that a number of deal celebrities are now paying for Twitter Blue.

On the orders of new owner Elon Musk, Twitter last week started removing blue check marks from accounts that have not signed up for Twitter Blue, its premium tier.

Read more
These are the 10 most-viewed YouTube videos of all time
The red and white YouTube logo on a phone screen. The phone is on a white background.

Being popular is about the only thing the current most-viewed YouTube videos have in common with their top-performing predecessors. Even though YouTube videos like Chocolate Rain went viral during the first few years of YouTube's content, they probably wouldn't be among the kinds of videos that go viral on the platform now.

In fact, children's programming and music videos are now among the most-viewed content on YouTube. Music videos, in particular, have enjoyed great success on the streaming site and, until recently, had been the majority of the most-viewed videos in YouTube's history. Music videos still account for 40% of the top 10 most-viewed videos, however. The other 60% is content for young children. If these view counts are anything to go by, the video-sharing site could be considered a leading platform for music videos and kid-friendly content, rather than just the memeworthy viral videos the site was known for in its early days.
What is the most-viewed YouTube video of all time?
Baby Shark Dance is the most-viewed video ever on YouTube. The children's song overtook the all-Spanish version of Despacito in November 2020.
What are the top 10 most-viewed YouTube videos?

Read more
Elon Musk says he’s appointed a new Twitter CEO
A digital image of Elon Musk in front of a stylized background with the Twitter logo repeating.

Twitter owner Elon Musk has found someone to replace him as the company’s CEO, but he hasn't revealed who it is.

Musk tweeted on Thursday that the new CEO will step into the role at some point over the next six weeks.

Read more