Will Facebook succeed in luring journalists away from Twitter?

will facebook succeed in luring journalists away from twitter
Facebook is increasingly trying to get its users to stay on its site for any reason. Earlier this year, the company partnered with e-commerce giant Shopify to encourage consumers to buy from within Facebook. And now, the social media titan’s push to retain users is extending to journalists.

According to Wired, Facebook is making inroads to persuade journalists to use its platform instead of Twitter for news gathering. That’s going to be a tall order, as Twitter’s reputation and usability as a real-time, quick-fire social network currently makes it the choice for journalists tracking breaking news and other stories.

But Facebook bets it can win this battle. It wants to make it easier for journalists to find news on the site, as well as to gauge reader’s reactions and search for images and videos related to news stories. That’s why Facebook is offering journalists the opportunity to sign up for Signal, its trending tool that sources text, videos, images, and data from Facebook and Instagram. According to Facebook’s blog post, it’s merely giving journalists what they’ve always wanted from Facebook, as some reporters have been petitioning the social network to make it part of their news-gathering efforts.

Reporters get access to a dashboard that lets them track trending and emerging stories, follow chatter surrounding public figures on a virtual leaderboard, and look for public conversations, images, and videos. Knowledge of hashtag usage is a plus, as reporters can search for relevant stories by tags or location on Facebook and Instagram.

Facebook also wants to make this as convenient as possible for journalists to use. To serve this aim, journalists will be able to embed any Facebook or Instagram post into their coverage with a simple embed code. Beyond this, entire newsrooms have the chance to integrate Signal APIs to bring curated content right to their sites as well as broadcasts.

Although this is the company’s latest foray into luring reporters, it hasn’t been its first overture. Earlier, Facebook made the Mentions app available to journalists, so that they could broadcast live. Before that, the company debut Instant Articles, where select publications could post their stories directly on Facebook.

Since Facebook is all about pushing its own brand, Signal’s unveiling also relates to Facebook presenting its value to the journalism community. By letting journalists determine what conversations are most relevant and popular to people at any given moment, it’s helping them tell stories with greater efficiency. In turn, that makes Facebook even that much more valuable to its users.

Only time will tell if Facebook succeeds in making itself the one-stop shop for journalists. In the meantime, it’ll gather feedback from early users to make Signal as helpful as possible to the journalism community.

Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.

It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch.
Social Media

Twitter extends its new timeline feature to Android users

Twitter users with an Android device can now quickly switch between an algorithm-generated timeline and one that shows the most recent tweets first. The new feature landed for iPhone users last month.

Keep up-to-date with the best news apps on iPhone and Android

Are the days of traditional newspapers and broadcast news dwindling? With apps this good, maybe. Catch up on the latest headlines on any platform with the best news apps on iOS and Android.

Japanese billionaire splashes the cash to break retweet record

Japanese billionaire entrepreneur Yusaku Maezawa has proved again he has a knack for self-publicity after launching a cash-prize contest to break the retweet record. Maezawa is the same man who is hoping to go to the moon with SpaceX.

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.

Photoshop fail gives Aussie leader two left feet in official portrait

The Aussie prime minister doesn't have two left feet, despite an official photograph of the leader and his family suggesting otherwise. It was, of course, a Photoshop fail, and the embarrassing snafu was soon trending on Twitter.
Social Media

Instagram now lets you post to multiple accounts in one tap

Instagram for iPhone now lets you post to multiple accounts at the same time. It's not the regram feature that many users have been asking for, but it could prove useful for some users who manage more than one profile.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.