What happened: You know how when you click a link on X (Twitter), the webpage takes over your whole screen and you kind of forget what post you were even looking at? It’s pretty annoying. Well, they’re testing a new look on iOS that fixes this.
- Instead of the post disappearing, it shrinks down and sticks to the bottom of your screen.
- The best part? The like, reply, and repost buttons are all still right there, so you can read the article and still interact with the post at the same time.
- This new update was revealed by Nikita Bier, Head of Product at X.
Why this is important: This is a bigger deal than it sounds. For ages, everyone has known that posts with links get way less engagement because clicking a link basically kicks you out of the conversation.
- By keeping those interaction buttons visible, X is hoping you’ll be more likely to like or reply after you’ve checked out the link.
- It’s all part of Elon Musk’s grand plan to turn X into an “everything app,” where you do all your reading, watching, and chatting in one place without ever having to leave.
Why should I care: If you’re a creator, a brand, or just anyone who likes to share articles or a new song, this could be great news.
- Your posts with links might finally get some love instead of just being ignored.
- For everyone else, it just makes the app feel smoother. You won’t have to keep hitting the “back” button just to like a post you found interesting. It’s a small change that makes browsing and interacting feel a lot more connected.
What’s next: But hold on, because there’s even bigger news. Musk says they’re about to completely change the “For You” feed in the next month or two.
They’re going to use their Grok AI to power the whole thing. Instead of just showing you posts that get a ton of likes and replies, the new system will actually read over 100 million posts and videos every day. It will then recommend stuff to you based on what the content is actually about. This could be huge for smaller accounts, helping them get seen, and it means you might finally get a feed full of stuff you’re genuinely interested in.
