LogicBuy had over 10 million visitors in 2010 all searching for deals on consumer technology such as laptops, cameras, TVs and software.
This acquisition will allow Ziff Davis websites, such as PCMag.com, to provide its audience with the up-to-the-minute deals and coupons on the products they’re researching. At the same time, LogicBuy.com will tap Ziff Davis’ long-running relationships with tech manufacturers and retailers which could lead to bigger and better deals on the site.
“Between our owned-and-operated websites and our recently launched ad targeting platform, BuyerBase™, Ziff Davis reaches over 40 million tech buyers per month,” said Vivek Shah, CEO of Ziff Davis. “LogicBuy.com gives us the ability to introduce the best deals and coupons to those shoppers and further pursue our mission of informing and influencing tech buyers.”
LogicBuy.com was formed in 2007 and was created to present buyers with the best opportunities to save money. LogicBuy.com allows shoppers to find, share and rate every deal and coupon.
“We have saved consumers tens of millions of dollars since our founding,” said Thai Than, founder of LogicBuy.com. “By joining Ziff Davis, we will be able to reach even more buyers with the best possible deals and coupons in technology and consumer electronics.”
Ziff Davis, Inc. is a major player in the digital media world, reaching over 40 million visitors each month. Its properties include PCMag.com, ExtremeTech, GearLog and AppScout. Ziff Davis also operates BuyerBase, an ad targeting platform.