advertising
Web
Google now allows users to mute those annoying reminder ads
Google is giving users more control over the ads that they're served while browsing the web, thanks to new settings that are tied to the individual's user account across all devices.
Social Media
Tweeting during a game actually improves engagement, study suggests
Tweeting during a game while watching it on TV simultaneously increases engagement, rather than creating a distraction, a new study suggests. The data was collected using biometrics to study the behavior.
Smart Home
‘Alexa, sell me something!’ Amazon may explore digital advertising in 2018
Alexa is dominating the voice-activated home assistant field, and marketing insiders say Amazon may be looking at opportunities for targeted ad placement. If it goes too far, however, it risks alienating loyal consumers.
Emerging Tech
Japanese startup lands $90 million to put a billboard on the moon
Japanese space startup iSpace Technologies Inc. just received $90 million of venture funding to help it pursue its goal of creating a billboard on the moon. You can't fault it for ambition!
Mobile
Snapchat and BMW team up to bring augmented reality ads to life
Advertisements are both the bane of the internet and the reason why we get so much content for free. Now, Snapchat and BMW have teamed up to bring augmented reality ads to life with the carmaker's X2.
Emerging Tech
Crazy cyberpunk billboard can sense viewers, target them with specific ads
Landsec, the U.K.’s biggest listed commercial property company, has given a futuristic upgrade to its most famous London billboard -- letting it identify the cars around it and play relevant ads.
Computing
Google debuts ad-blocking technology in latest Chrome canary release
While some people don't want to see any ads, many users just want advertising to be manageable and to no longer detract so badly from the browsing experience. That's where Google Chrome ad blocker comes in.
Mobile
With a global beta expansion, you might soon see ads on Facebook Messenger
After testing Messenger app ads in Thailand and Australia, Facebook revealed the global expansion of the beta. It will give users more of an opportunity to discover brands and business straight from the Messenger home tab.
Social Media
Facebook’s ads will target your entire household this Christmas
Facebook has announced new tools for advertisers as they finalize strategies for the holiday season this December -- one of them includes displaying relevant ads to your entire household.
Computing
Google is putting its display ads on a diet to help speed up browsing
In an effort to be part of the solution to obnoxious ads rather than the problem, Google is also taking steps to make its own ads less unruly. It's applying the Brotli compression algorithm to make its ads use less data.
Press Releases
Digital Trends Delivers Agency Tech Talks for the Future
NEW YORK, NY., June 7, 2017- Leading consumer technology publisher Digital Trends (www.DigitalTrends.com) will present Tech Talks at multiple advertising agencies throughout the month of June in an effort to educate and entertain partners…
Computing
Brave uses an initial coin offering to secure $35 million for ad-free browser
Mozilla's former CEO and Javascript creator Brendan Eich is working to launch yet another browser, the ad-blocking Brave browser, and he secured $35 million in new funding to help out with the effort.