Tweeting during a game while watching it on TV simultaneously increases engagement, rather than creating a distraction, a new study suggests. The data was collected using biometrics to study the behavior.
Alexa is dominating the voice-activated home assistant field, and marketing insiders say Amazon may be looking at opportunities for targeted ad placement. If it goes too far, however, it risks alienating loyal consumers.
While some people don't want to see any ads, many users just want advertising to be manageable and to no longer detract so badly from the browsing experience. That's where Google Chrome ad blocker comes in.
After testing Messenger app ads in Thailand and Australia, Facebook revealed the global expansion of the beta. It will give users more of an opportunity to discover brands and business straight from the Messenger home tab.
In an effort to be part of the solution to obnoxious ads rather than the problem, Google is also taking steps to make its own ads less unruly. It's applying the Brotli compression algorithm to make its ads use less data.
NEW YORK, NY., June 7, 2017- Leading consumer technology publisher Digital Trends (www.DigitalTrends.com) will present Tech Talks at multiple advertising agencies throughout the month of June in an effort to educate and entertain partners…