Tim Cook

Apple hires an ex-Waymo engineer to join the Project Titan team

Apple likely won't become a full-fledged manufacturer like General Motors or Ford, but the tech giant is diving into the auto industry pool. Here's everything we know about the company's automotive efforts.
Emerging Tech

Apple Park’s office setup aims to keep workers on their toes

Apple boss Tim Cook said this week that all of the company's workers at its flashy new Apple Park campus have access to a standing desk, and he's adamant that this offers a healthier way to work.

Apple reveals healthy iPhone sales as Cook hints at more handset variations

Apple has reported a solid second quarter in line with its own forecasts. Despite recent reports of weak iPhone X demand, Apple CEO Tim Cook said its flagship handset sold "more than any other iPhone each week" across the quarter.

Tim Cook doesn’t believe customers want MacOS and iOS combined

In a recent interview, Apple CEO Tim Cook said he doesn't believe customers want MacOS and iOS to merge. Doing so would water down both for the convenience of one operating system. A merge would mean trade-offs and compromises.
Smart Home

Tim Cook bristles at the idea that the Apple HomePod is following the Echo

By the time the Apple HomePod made its official debut earlier this year, the Amazon Echo had already spent more than three years with homeowners. But Tim Cook wants you to know that the HomePod isn't just a "me too" product.
DT Daily

Hate those pop-ups and video ads? Chrome update is set to banish them

Google Chrome update targets annoying ads - including those from Google, Magic Leap CEO says holographic streaming is on the AR/VR near horizon, Tim Cook wants you to get off Apple Park's lawn, pronto.

There will be no tours of Apple Park, CEO Tim Cook says

If you're an Apple fan or design enthusiast dreaming of one day touring its flashy new Apple Park campus, you can forget it. Apple boss Tim Cook said that unless you work there, the Visitor Center offers the closest view.
Smart Home

This misting shower head saves water, if you don't mind feeling like a cabbage

The Nebia shower head was an extremely successful Kickstarter. Read our review to see if the water-saving device lives up to the hype.

A dozen companies could have built the iPhone X. Why did they let Apple do it best?

Apple CEO Tim Cook claimed that the iPhone X will define the next decade of smartphones. He’s probably right, but why can’t any other companies truly step up and outperform the iPhone in a big way?

Apple just announced a $1 billion fund to create U.S. manufacturing jobs

Apple CEO Tim Cook revealed in an interview on Wednesday that the firm is launching a $1 billion fund to help create advanced manufacturing jobs in the U.S., with full details promised by the end of this month.

Got an extra $100,000? You could bid to win a lunch with Apple CEO Tim Cook

Tim Cook is once again auctioning off a lunch with himself in partnership with Charitybuzz. This time around, the auction starts at a cool $100,000, but the lunch will take place at the new Apple HQ.
Emerging Tech

Augmented reality could be the next big thing (like the smartphone), says Tim Cook

In an interview with The Independent during his visit to the U.K. this week, Apple CEO Tim Cook likened the emerging technology to the very established and ubiquitous technology of the smartphone.