Meet the iPad mini in Apple’s official launch trailer

Meet the iPad mini in Apple’s official launch trailer

Finally putting months of rumors to rest, Apple has unveiled the new iPad mini. The scaled-down slate is really just what it sounds like: a smaller version of the original iPad. More of an evolution than a revolution.

Apple October 23 News, Rumors, and Launch Announcements

As far as specs go, the device is 53 percent thinner than the full-size iPad, at only 7.2 mm thick. The screen has been shrunk down to a cozy 7.9 inches, but keeps the same 1024 x 768 resolution of the full-size iPad 2. The chassis is all aluminum, and underneath the hood you’ll find a dual-core A5 processor, a battery that offers 10 hours of use, and a 4G LTE radio. As you can tell from this ad, Apple’s designers had to overcome a few challenges to effectively pack everything into a smaller package.

Our favorite part about this video is how many times Jony Ive mentions that the device is easy to use with one hand. The thing is like 5 inches wide. Let’s not forget that this is coming from a company which, just a few weeks ago, released a new iPhone that was longer but not wider so it would still be easy to use with one hand.

Base models for the iPad Mini start at $329, and if you spring for the larger capacity or 4G LTE models, you can expect to pay anywhere from $100 to $230 more. Check out the full iPad mini announcement for more details.