Beachhead Studios helped develop the Call of Duty Elite platform and in this trailer they talk about one of the three “pillars” that make up Elite.
Compete refers to several things in Elite that will help players engage in more clan-like activities and garner personal bragging rights. One is a mode called “Objectives” where players attempt to complete an objective to win prizes and badges for their profile. The clan aspect allows clans of up to 100 players join together and battle other clans for objectives or wins. The other thing they mention is events. They don’t explain what kinds of events you’ll be able to enter but real world prizes will be given out to winners. One developer mentions a video contest in the trailer as an idea for an event but that’s about it.
Call of Duty Elite is still in the beta mode at the moment but look for a more complete version when Modern Warfare 3 comes out on November 8th, 2011.