Polaroid CEO Scott Hardy: We were the original social network

Polaroid CEO Scott Hardy: We were the original social network

Polaroid CEO Scott Hardy believes the company’s legacy of sharing can give it an edge even in the post-film world.

How do you transform a company that’s still known more for its instant cameras into a major player in the consumer electronics industry? If you ask Polaroid’s president and CEO, Scott Hardy, it’s through leveraging your company’s heritage and working with the right manufacturing partners in a variety of products. Hardy took some time out during CES to talk candidly about Polaroid’s direction and trends in the digital camera industry.