Sony Entertainment Network discusses its plans for total world domination

We speak with Chief Operating Officer for Sony Network Entertainment, Shawn Layden, about what to expect from SEN this year, where CES fits into Sony’s plans, and its plans to take over the world (of entertainment).  

Three years ago, Sony announced the Sony Entertainment Network (SEN) with same aplomb that a heavyweight fighter announces imminent return to the ring. It would be one stop for easy access for all of Sony’s media properties, and most applicable Sony hardware would be able to scan through the massive library available at launch.

It was an immediate success as a service. Traffic to SEN spiked immediately before plateauing at a decent level, and Sony’s content library just grew from there as license deals were reached, and the music, movie, and gaming content expanded dramatically.

In April, the SEN service will celebrate its third anniversary. In its trio of years, it has seen several updates to the interface, and even more changes to the technical side of things that consumers will hopefully never see. And this year is no different.

The most immediate change will come on the music side of things, as the quality of audio content is going to receive a significant upgrade in quality. Casual fans may notice and appreciate the tweak, but audiophiles – especially those who enjoy older music that wasn’t recorded with the benefit of modern recording equipment – will salivate over it.

And then, the world.

Sorry, couldn’t resist. Eventually Sony plans for the SEN is for it to be accessible through all Sony devices that can support the interface. The content will also continue to expand, and it will all be connected through the same account. We saw a hint of this connectivity push at Sony’s press conference yesterday, as devices with NFC capabilities interacted with each other by touching on stage. For instance, a smartphone could touch a speaker to make the speaker play music from it. Now imagine that music was streaming to it through SEN (which it may be in the future, but will still need to be routed to the speaker through the phone). Take that one step further, and it seems like one day you will be able send your music to any device in the house (provided it is made by Sony, naturally). It would seamlessly transfer from one device to another with the proverbial wave of a hand.

That day is still a few years off, but it is the obvious goal for a manufacturer with a presence in most electronic markets, as well as entertainment. For now though, the first step is music, and increasing the ever growing foundation of the SEN. To that end, we spoke with Shawn Layden, Chief Operating Officer of the Sony Network Entertainment, which oversees the Sony Entertainment Network. We discussed the future of the Sony Entertainment Network, Sony’s role at CES, and where the service may be going.