Macy's Thanksgiving Day Parade to be broadcast in 360 — here's how to watch

macys thanksgiving day parade live in 360 23250023211 1152751cbc k 2
Shinya Suzuki / Flickr
A Thanksgiving tradition is getting a modern upgrade — this year’s Macy’s Thanksgiving Day Parade will be broadcast live in 360 degrees on YouTube, while a new app offers spectators a virtual reality parade experience carved from the event’s vivid 90-year history.

The 360 video, broadcast through sponsor Verizon’s YouTubechannel, marks the first time that the live footage of the parade is available anywhere outside NBC since the annual event first aired on the network 64 years ago. While viewers can still find the parade on their TVs, YouTube’s 360-friendly format allows the parade to be broadcast from all angles.

This year marks the parade’s 90th anniversary, with the lineup expected to include floats representing every decade since the start of the tradition. Verizon will be broadcasting the parade from 360-degree cameras in five different locations along the route. The broadcast will be available on Verizon’s YouTube channel from 360-friendly browsers, as well as mobile devices.

Macy’s YouTube channel is also sharing behind-the-scenes peeks at the parade leading up to the event, including a 360 tour of the studio where the parade’s iconic balloons are dreamed up. The series covers everything from the balloons to the float construction.

And if the live 360 view isn’t intriguing enough, the department store is also offering glimpses into past parades with a new virtual reality app for both iOS and Android mobile devices. Macy’s Parade Time Traveler can be used with a smartphone’s camera outside Macy’s flagship New York City store to show virtual reality balloons from multiple eras heading down the street. The app also works in local Macy’s stores or from any location to add parade floats to any scene.

The app allows users to choose a decade to see a computer-generated VR experience based on the parade’s history, including how the apparel of the crowd has changed. Users can also create a parade from the comfort of their own kitchens (or sofas) — the app introduces those iconic parade balloons in any setting.

The parade kicks off at 9 a.m. ET on Thanksgiving Day — Thursday, November 24.

Movies & TV

The Mandalorian snags Taika Waititi as the voice of a classic Star Wars villain

The Mandalorian, Jon Favreau's live-action Star Wars series planned for Disney's streaming video service, will be one of the most expensive television shows ever made. Here's everything we know about it so far.
Mobile

5G's arrival is transforming tech. Here's everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.
Emerging Tech

Opportunity’s final image is a haunting panorama of the Martian surface

The Opportunity mission to Mars may be no more, but the rover's legacy lives on. Now NASA has released the final image captured by Opportunity, and it's a stunning panorama of the Martian surface.
Virtual Reality

Is the Vive Pro better than the original Vive? Our answer might surprise you

HTC Vive vs. Vive Pro, which comes out on top? That's the subject of our latest comparison, which looks at everything from tracking solutions, to controllers, and the brand new headset that could set a new standard for VR.
Computing

Samsung files a VR patent featuring a curved OLED display

Doubling down on its emphasis on curved displays, Samsung recently filed a design patent for a new virtual reality headset that could feature a curved OLED display, which would be an interesting development in VR.
Gaming

Bringing realism to VR is complex, but these developers found a way in holograms

Making virtual reality feel real is the hardest job of all VR developers. For Awake: Episode One, StartVR used volumetric recording, rather than motion capture, to bring its characters to life like never before.
Computing

HP’s high-resolution VR headset provides comfort and Windows Mixed Reality

HP's new VR headset reportedly offers an exceptionally high resolution, highlights comfort and runs on Windows Mixed Reality. HP hasn't officially announced the new headset, but here's a look at some of its features.
Virtual Reality

Think virtual reality is just for games? These awesome apps will change your mind

Virtual reality isn't all about gaming. Swim with turtles, paint in 3D, and immerse yourself in some unique experiences the platform has to offer with our curated list of the best VR apps.
Virtual Reality

Getting into VR is spendy. Which headset is truly worth your hard-earned cash?

Virtual reality has finally gone mainstream, but how do you find the best VR headset for you? Check out a few of our favorites, whether you want the best of the best or a budget alternative for your mobile device.
Virtual Reality

HTC Vive Focus Plus makes it easier for developers to port PC content

HTC Vive has announced the Vive Focus Plus headset. The upgraded stand-alone headset makes use of "six degrees of freedom" support in controllers for a PC-like virtual reality experience.
Computing

Here’s how to watch Microsoft’s HoloLens 2 press conference

It is widely believed that Microsoft's WMC conference will be the stage for the unveiling of the next generation of its HoloLens mixed reality headset. We have the live stream right here.
Computing

Microsoft unveils $3,500 HoloLens 2 at MWC 2019. Here’s what you need to know

The HoloLens 2 is ripe for an announcement. Here's what Microsoft has revealed so far, what's likely in store for the next generation HoloLens, and everything that we know about this mixed reality headset.
Cars

Nissan designers use HaptX VR gloves to shape future cars

New car designs usually start out as clay before becoming metal, but designers are now swapping clay for pixels. Nissan is using virtual reality gloves from HaptX that give designers a tactile feel of virtual models.