Take a virtual reality tour of a new McDonald’s high-tech restaurant

When a new technology or social media “hot thing” emerges, chances are about 100 percent that the guys in the sales department are going to find a way to use it to sell more tires/shampoo/waffle irons/whatever. Take Twitter, for example. Slap a #hashtag on it, and you’re off to the races. Virtual Reality (VR) is still in its infancy stages — the typical goggles don’t quite lend themselves to walking down the street while looking cool (exhibit 1: Google Glass). But McDonald’s, the biggest burger slinger on the planet, has found a way to incorporate the burgeoning VR platform into its advertising pitches.

Android Headlines notes if you have Google Cardboard or a similar device like Gear VR, HTC Vive, and Daydream View, this 360-degree video will plop you down at one of Mickey D’s new high-tech “Just For You” restaurants that are now showing up in markets like Florida, California, and New York after an overseas roll out. You get a VR view of a new ordering kiosk and can check out a modern dining room that is far removed from what you used to get in the old white buildings with the red stripes.

There’s a key concept here that is worth considering, though; one that every emerging technology to consider. Is the McDonald’s audience going to embrace this type of approach? The NBA is jumping in with both sneakers, for one. Sure, it’s a fun thing to fiddle with, but is there going to be any type of mass appeal use for VR?

McDonald’s is a major mass appeal business, with thousands of stores all around the world. While the younger techy demographic that has grown up on Facebook may find this approach fascinating, the older folks that grew up with Ronald McDonald is more likely to shirk it off. Time will tell if this becomes a viable concept, but for now, it’s fun to take a peek into the McDonald’s of the future that is here, now.


From the road to your wrist, see how Android has evolved over the past 10 years

Android started out as just a mobile operating system, but 10 years in it's pretty much everywhere. Check out our round-up of all the different Android variations that have cropped up so far, and what might be coming in the future.
Home Theater

Here’s why you’re not getting Netflix in HD or 4K, and how to fix it

Are you having trouble watching your favorite movies or TV shows on Netflix in HD or 4K? We explain why loading takes so long, why the picture quality fluctuates, and what you can do about it.
Product Review

The competition was fierce, and this is the best TV of 2018

With stellar picture quality, excellent ease of use, and rich features, the LG C8 OLED is the best TV you can buy in 2018, but that doesn’t necessarily mean it is right for you. Check out our review to learn more.

We tried all the latest and greatest smartphones to find the best of 2018

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.

Following the Portal, augmented reality glasses may be Facebook’s next step

Following the launch of its Portal smart display, Facebook says it is working on AR glasses, possibly in a move at challenging both Apple and Google and perhaps to rise up in the hardware scene. 
Emerging Tech

Here’s all the best gear and gadgetry you can snag for $100 or less

A $100 bill can get you further than you might think -- so long as you know where to look. Check out our picks for the best tech under $100, whether you're in the market for headphones or a virtual-reality headset.

Oculus VR could upgrade the Rift with a new display in 2019

Oculus could be set to release a new version of its Rift headset in 2019, but it will be more of a modest upgrade than a true sequel. The Rift S, as its purportedly called, will have a new display, and inside-out tracking.

Google awarded patent for using eye tracking to detect expressions in VR

Google was awarded a patent that involves using eye tracking to infer facial expressions using machine learning in virtual reality. The tech could help make virtual reality a whole lot more immersive than it already is.

Immerse yourself in a new universe with these incredible PSVR games

The PSVR has surpassed expectations and along with it comes an incredible catalog of games. There's plenty of amazing experiences to be had so we've put together a list of the best PSVR games available today.
Virtual Reality

Prototype Valve VR headset leaked: HTC Vive challenger confirmed?

Leaked images revealed that a Valve VR headset is in development, even amid Valve's partnership with HTC for the HTC Vive. Sources confirmed the device, which may be bundled with a Half-Life VR game.
Virtual Reality

Is the Vive Pro better than the original Vive? Our answer might surprise you

HTC Vive vs. Vive Pro, which comes out on top? That's the subject of our latest comparison, which looks at everything from tracking solutions, to controllers, and the brand new headset that could set a new standard for VR.

The best HTC Vive games available today

So you’re considering an HTC Vive, but don't know which games to get? Our list of 25 of the best HTC Vive games will help you out, whether you're into rhythm-based gaming, interstellar dogfights, or something else entirely.

A Google patent shows a way to make VR even more immersive

Virtual reality can be a really immersive experience, but it does sometimes it does have boundaries. Google has addressed this problem by patenting shoes with a flexible region on the bottom.
Virtual Reality

Think virtual reality is just for games? These awesome apps will change your mind

Virtual reality isn't all about gaming. Swim with turtles, paint in 3D, and immerse yourself in some unique experiences the platform has to offer with our curated list of the best VR apps.