After installing the Oculus Home software on the device, a process with full system permissions called OVRServer_x64.exe detects when the device is turned on and sends data to Facebook’s servers. The process sent up to 7MB/s on one Reddit user’s headset, even after shutting down Oculus Home.
Facebook also states “third parties may also collect information about you through the Services,” notes UploadVR.
The collected information is supposed to help create accounts, enable user-to-user communication, and help improve user experience. It’s also meant to help Facebook “market to you” with promotional messages and content “on and off our Services,” according to the language.
Facebook’s stated intentions are plain and unsurprising for the time being. If anything, all of this serves as a fair warning to expect the nascent world of VR to be inundated with ads sooner than later — just like the real world.