Analysts are cutting Apple Watch sales forecasts

Apple Watch Sport
Andy Boxall/Digital Trends
The iPhone was revolutionary to say the least, and although the iPad wasn’t as big of an impact, it was also a huge success. However, the Apple Watch, which debuted only a couple of months ago, isn’t as magical to consumers.

Andy Hargreaves of Pacific Crest cut his Apple Watch forecast for 2015 from 11 million to 10.5 million. A mere half a million doesn’t seem like something to cry over, but Hargreaves warns that next year’s “soft follow-on sales” will be the bigger problem. He is now estimating Apple will move 21 million watches in 2016, which is down from his earlier estimate of 24 million.

Hargreaves isn’t the only analyst to cut estimates. Back in May, UBS referred to the product launch as “somewhat botched” and cut its 2016 forecast by 23 percent to 31 million due to “tepid interest.”

It’s not all doom and gloom for Apple though. The Apple Watch is likely to smash the competition for a while based on these estimates.

So why isn’t the Apple Watch setting the world on fire? It’s simply because smartwatches in general are not “game changing” in any way. It is a cool way to check notifications and pay for a coffee at Starbucks, but the cost doesn’t justify those small conveniences.

Smartwatches were around long before the Apple Watch, and they were never all that successful to begin with. Add in the fact that Apple didn’t reinvent the smartwatch much like it did with the iPhone for smartphones, and it was easy to see that the Apple Watch wasn’t going to have as big of an impact as the media hyped it to be.

It’s not all doom and gloom for Apple though. The Apple Watch is likely to smash the competition for a while based on these estimates. Google’s Android Wear had a one year head start and could barely muster up 1 million in total sales from several manufacturers. The Pebble was by far the most popular smartwatch before the Apple Watch, and it achieved only 1 million in sales as of February 2015.

One of Apple’s advantages is media coverage. You rarely hear about Android Wear or the Pebble whenever wearables are mentioned in the mainstream media. Most consumers don’t even know they exist.

Even more good news for Apple is the fact that the iPhone is doing so well. Hargreaves upped his 2015 and 2016 profit forecasts for the company by 3.1 percent and 3.8 percent respectively because of the iPhone 6’s tremendous success.

So the Apple Watch might not be on every iPhone owner’s wrist, but we’re not ready to call it a flop just yet. 31.5 million watches between now and 2016 is pretty darn good in our opinion.


If you want a pair of Focals smartglasses, be prepared to go through a process

North Focals are smart glasses that display your notifications, weather, and directions. We went to a pop-up location to try them on and found out just how involved the process is.
Home Theater

You can now watch four PlayStation Vue streams at once on a single Apple TV

PlayStation Vue subscribers can now watch March Madness in style via Apple TV, which can now stream up for four separate games to your TV at once, making it easy to catch all the on-court action.

The iPad Mini, Apple's tiny titan, makes a huge return with powerful new specs

Apple has finally revealed the iPad Mini. With all-new and upgraded specs, support for the Apple Pencil, and a fantastically inclusive price, here's everything you need to know about the iPad Mini.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.

It’s time to check out the best Apple Watch deals for March 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

Mobile World Congress 2019

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are dominating the news. For 2019…
Product Review

Casio’s Pro Trek WSD-F30 outdoors smartwatch fits city lifestyles, too

It’s equipped with all the outdoor tools and sensors you want, but the Casio Pro Trek WSD-F30 is as much a lifestyle smartwatch as it is trekking companion.

It’s no Apple Watch, but the Vtech Kidizoom is a cheap smartwatch for kids

Looking for a cheap, no-nonsense smartwatch for kids? The Vtech Kidizoom DX2 smartwatch lets your child take photos, videos, play games, and track steps. With a $15 discount, it's very affordable.

Microsoft Band: Users of the defunct fitness tracker offered a refund

Three years after it stopped making the device, Microsoft has announced it is finally ending support for its Band fitness tracker. The good news is that current users, if there are any still out there, can obtain a partial refund.

Fitbit drops the price, splashes on the color for spring 2019 lineup

Fitbit's spring 2019 lineup includes a new Versa Lite Edition, an affordable everyday smartwatch, as well as the stylish and sleek Inspire and Inspire HR fitness trackers. There's also the Ace 2, a swimproof tracker for kids ages 6 and up.

Time to get to the gym: The fitness-loving Galaxy Watch Active is now available

Looking for a new fitness buddy? Samsung just launched the Galaxy Watch Active and the Galaxy Fit, two new wearables with a raft of fitness-focused features that'll keep you moving and get you down to the gym.
Home Theater

IPX what? The electronics water- and dust-resistance rating explained

Increasingly, consumer electronics companies are using an IPX code to demonstrate that their products are water and dust resistant. But what does this IPX code mean? We break it all down and walk you through it.

Fitbit Versa Lite versus Fitbit Versa: How are they different?

Fitbit took the best of its popular Versa smartwatch and removed some elements to create the new Versa Lite, an even more affordable entry-level smartwatch. How does the Versa Lite differ from the original Versa? Read on to find out.

You will never need to charge a smartwatch again, if new EU project succeeds

A new EU research project has launched into finding a new way of powering wearable devices, with the intention of using an energy harvesting system to ensure we never have to charge one up ever again.