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Apple will make Watch Edition buyers feel special before they hand over $17,000

Trevor Mogg
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apple to make extra in store effort woo buyers of its top end smartwatch watch edition yellow gold blue case
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With Apple’s first ever wearable now just days from launch, fans of the company’s gear will probably be close to convincing themselves that the gadget is a necessary addition to their existing collection of Apple tech.

Meanwhile, for those still in two minds about handing Apple upwards of $350 for its debut smartwatch, specially trained Apple Store staff will be on hand to gently outline the benefits of such a purchase while calmly ushering you towards to the cash register.

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And it may not surprise you to learn that should you turn up and express an interest in the top-end Edition version, which starts at a wallet-busting $10,000, a smooth-talking store worker is set to materialize at your side to help you understand why this particular model is most definitely the right one for you.

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Details about how Apple is planning to offer a high-end service for those interested in its top-end watch comes courtesy of a 9to5Mac report published Sunday.

Those considering the Apple Watch Edition will apparently be whisked to the front of the line and given up to an hour to try out the device, considerably longer than the 15 minutes expected to be allowed for those interested in the lower-priced Apple Watch and Apple Watch Sport alternatives.

A specially trained member of staff will reportedly take the potential customer to a private area within the store to show off the Edition, with up to two versions offered for try-on.

Edition buyers will also be offered the option of video-chat support allowing them to get help at home setting up and operating their new device, with “an exclusive, dedicated Apple Watch Edition phone line for two years of 24/7 technical support” also included.

According to 9to5Mac’s report, the purchasing experience for Apple’s Edition is designed to be “extremely personal, elegant, and purposeful.”

Customers willing to pay out at least $10,000 for Apple’s smartwatch may well expect a little extra in terms of service, and it looks as if Apple is planning to do everything it can to meet those expectations in an effort to get the Edition off to the best possible start.

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Trevor Mogg
Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
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