Skip to main content

Jonny Ive and company show off the Apple Watch at Paris Fashion week

apple watch paris fashion week stealing the show colette applewatch 749x500
Image used with permission by copyright holder
Just in case you didn’t already know, the Apple Watch isn’t another ugly duckling smartwatch. It’s a watch for the runway — at least, that’s what Apple says. Iconic Apple designer Jonny Ive and a few other representatives from Apple showed off the device to fashion designers, high-profile magazine editors, and critics at Paris Fashion Week. Ive even gave personal demos of the watch’s capabilities to some of the more VIP invitees.

Apple set up a window display at the fashion store Colette in Paris overnight. The company invited a few well-known fashion leaders from around the world to see the Apple Watch and chat with Ive about design. Normal passersby were allowed into the store to see the device in person from 11 a.m. to 7 p.m. local time. Mostly, it was a who’s who of high-profile fashion experts who flitted in and out of the store in between shows. Suzy Menkes and Anna Wintour from Vogue, Chanel’s Karl Lagerfeld, Elle editor-in-chief Robbie Myers, and the New York Times’s Vanessa Friedman were among those who stopped by to see the Apple Watch.

Infamous German designer Lagerfeld tried on the watch less than an hour before the debut of his new Chanel collection on the runway. He joined Wintour in a personal demo of the Apple Watch from Ive. Ive reportedly walked the pair through the watch’s functions and explained how it all works. Several photos appeared on Instagram and other social networks, showing the fashion icons trying on the Apple watch.

As if the flurry of activity around the display in shop Colette wasn’t enough, noted fashion designer Azzedine Alaïa plans to honor Ive with a celebratory dinner. In one fell swoop, Apple set its Watch up as the ultimate fashionable alternative to all the Galaxy Gears, Moto 360’s, and G Watches of the tech world. The company already started the ball rolling when it invited many fashion writers to its September 9 event where the Apple Watch debuted. Early reviews from fashion writers were mixed, but most seemed excited and impressed by the device.

However, none of the fashionistas from Paris commented on the look or functionality of the Apple Watch, so the jury is still out. Nonetheless, it’s obvious that the fashion world is taking notice of Apple’s wearable with much more enthusiasm than they’ve shown the efforts of Samsung, LG, Asus, and company.

Malarie Gokey
Former Digital Trends Contributor
As DT's Mobile Editor, Malarie runs the Mobile and Wearables sections, which cover smartphones, tablets, smartwatches, and…
Tech gifts in stock with holiday delivery: Apple Watch, Fire HD tablet
Apple Watch Series 7 GPS, 41mm Blue Aluminum Case with Abyss Blue Sport Band - Regular

A few of the largest retailers in the world today are offering some amazing deals on tech that makes for great gifting this holiday season. And with the days of unwrapping presents growing ever nearer, it's important to shop with delivery dates in mind. All of the tech you'll find here is available and ready to arrive at your doorstep in time for Christmas. Included are some of the best headphone deals, tablet deals and smartwatch deals, so read onward, as we're certain there's something for you or a loved offered with a discount today.
Amazon Fire HD 8 -- $55, was $90

The always affordable Amazon Fire HD 8 is the perfect tablet for any age group, as its low price is combined with fantastic durability, which you can read more about in our Amazon Fire HD 8 review. The tablet features all-day battery life and charges fully in under 5 hours, and its compact size makes it a great take-anywhere device for anybody needing regular access to email, video chatting, streaming video services, and social media. Amazon currently has it at a discounted price of $55, a savings of $35 off its regular price, and free shipping will have it to you in time for Christmas.

Read more
Should you buy an Apple Watch Series 6 on Black Friday 2021?
Apple watch 6 in pocket.

An Apple Watch is a stunning holiday gift for any Apple fan. The Series 6 Apple Watch has many of the perks you get with new Series 7, so you might be wondering if it’s worth going back a generation and buying the older model and taking advantage of Black Friday deals. With the Series 7 just releasing right before Black Friday, what kind of deals can you get on the Series 6? And, should you wait for Black Friday or take advantage of early Black Friday Apple Watch deals? We examine these very questions.

Black Friday is the best time to buy an Apple Watch Series 6 -- but shop early deals

Read more
Should you buy an Apple Watch Series 7 on Black Friday 2021?
Apple Watch Series 7 on wrist from the back.

The Apple Watch Series 7 is one of the hottest Apple products around at the moment, having only been released a few weeks ago, and that makes it a really tempting to search Black Friday deals to find one. However, be aware that it’s definitely not only going to be you looking for one, and that the supply may not be plentiful enough for everyone to get what they want.

While there are other smartwatches available, and some great Black Friday smartwatch deals to be had, the Apple Watch is the one you want if you own an iPhone. If you want to have the very latest model on your wrist, then it has to be the Apple Watch Series 7.

Read more