Apple Watch graces the cover of Vogue China, as iPhone 6 preorders top 1 million in 6 hours

apple watch vogue china cover iphone 6 preorders start
David Sims/Apple
Apple’s star still shines bright in China. Not only will the Apple Watch grace the cover of Vogue China this November, but the iPhone 6 and 6 Plus are selling like hotcakes. Preorders opened in China on October 10 and within 6 hours, 1 million handsets were ordered from the three main carriers: China Mobile, China Telecom, and China Unicom. Thousands more were purchased from Apple’s online stores and authorized resellers across the country, according to Tencent.

It’s unknown how many more iPhone 6 units were preordered after the first 6 hours, but reservations for the new iPhones reportedly topped 9 million prior to the start of preorders. Apple is expected to sell even more new iPhones in China when the devices arrive in stores on October 17. So far, estimates place total iPhone 6 sales from the first two weeks around 21 million units. Now that China and India have been added to the long list of countries where the iPhone 6 and 6 Plus are available, sales are expected to rise even higher.


Naturally, Apple hopes the same thing will happen with its first venture into the wearable market. The company has been hard at work to combat the nerdy, ugly image of smartwatches. The Apple Watch already appeared at Paris Fashion week, its designer Jony Ive gave a key interview to Vogue — which ended in an endorsement from the noted fashion magazine, and now, famous Chinese model Liu Wen will wear the Apple Watch on the cover of Vogue China’s November issue.

Angelica Cheung,Vogue China’s editor-in-chief, told Business of Fashion that she was impressed by Apple’s focus on design and the attention it paid to making an attractive device for women. “I just thought that they combined technology, style, and functionality and were very modern and, therefore, perfect accessories for the modern-day woman which is what the Vogue China woman is about,” she said.

Vogue China Apple Watch
David Sims/Apple

A preview of the cover is already available and the Apple Watch is the center of attention, strapped onto Wen’s wrist. It’s unclear how well Apple’s strategy of cozying up to fashion magazines will work when it comes to convincing customers to buy the Watch, but Vogue sure is giving the device a lot of attention lately. Apple’s decision to target Chinese women specifically, may be explained by the dominance of women buyers in China’s luxury market.

Emerging Tech

Can a bracelet really let you control your dreams?

Like many tech products that emerge on crowdfunding platforms, Instadreamer is at once imaginative, intriguing, and somewhat suspect. The bracelet’s creators say their device will let users “take control of their dreams” by inducing…

Qualcomm accuses Apple of stealing secrets and giving them to Intel

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.

It looks like ‘Fortnite’ wants to party with a new Season 6 DJ llama skin

Epic Games has begun teasing the skins you'll be able to acquire in Fortnite's sixth season. They include an adorable DJ Llama, complete with a custom mask, as well as an outlaw character.

Get ready for new content: ‘Fortnite’ season 6 cleared for landing on September 27

The sixth season of Fortnite kicks off September 27, Epic Games announced on Twitter. While no details have been revealed, new seasons typically bring big changes to the popular battle royale game.

The gaming stream dries up in China as government cuts access to Twitch

Game livestreaming service Twitch has had both its website and its mobile app removed from access in China. Twitch said the move was made deliberately to block users from using the service.

Skagen’s new Falster 2 smartwatch is now available for purchase

In August, Skagen announced the launch of its new smartwatch to add to its lineup, and it's called the Falster 2. The device features a heart-rate sensor, built-in GPS, and more. It's also now available for purchase.
Product Review

The Suunto 9 multisport watch has the stamina to outlast even you

The Suunto 9 offers an astounding 120 hours of continuous tracking thanks to its intelligent battery modes and FusedTrack "GPS without GPS" tracking. We put the Suunto 9 through its paces to find out how well these features work.

Withings reclaims its brand with the new Steel HR Sport hybrid watch

After repurchasing itself from Nokia, Withings is back with the new Steel HR Sport fitness tracker. The hybrid sports watch may look familiar, but any resemblances to Nokia's Steel HR are only skin-deep.

Facebook appears set on crafting custom silicon for augmented reality devices

Facebook's latest job postings are seeking engineers and developers for custom augmented reality chipsets, and seem to support speculation that the company is looking to produce AR glasses.

Just $100 buys you this super-tough — and very cool — G Shock fitness watch

Casio has announced a new Bluetooth-connected fitness watch in its G Shock line. The GBD-800 has an all-new digital display, fitness tracking technology, a classic G Shock look, and an attractive price.

Fitbit Versa vs. Apple Watch Series 4: Which wearable is the best?

Smartwatches are the health-conscious wearables that everyone wants. We wanted to see how the brand-new Apple Watch Series 4 matches up with the beloved Fitbit Versa, so we compared them in various categories to help you choose.

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…

Fitbit’s new health care platform sets out to improve wellness in the workplace

Fitbit's new platform, Fitbit Care, aims to help improve wellness in the workplace. Using wearables, digital health coaching, and a more personalized health care experience, employees can have an easier time staying on top of their health.
Emerging Tech

Harvard’s soft robotic exosuit adapts itself to the needs of every wearer

Harvard engineers have developed a new multi-joint, textile-based soft robotic exosuit, designed to help soldiers, firefighters, and other rescue workers. Here's what makes it so exciting.