LG just took the wraps off of the Watch Urbane Luxe, which is an “exquisite” version of the Watch Urbane. From a collaboration with Reeds Jewelers, The Watch Urban Luxe is 23-karat gold with an exclusive piano-gloss lacquer case. According to LG, this 23-karat gold is “stronger and harder” than the 24-karat gold used in jewelry and heavier than the 18-karat gold used in traditional luxury watches.
The strap is alligator leather, and is of the “highest level of craftsmanship.” Over 30 experienced leather workers are involved in 50 separate steps to create each band. It also has an elegant deployment clasp, which was invented by Louis Cartier in 1910.
The guts of the Urbane Luxe is exactly the same as the basic Urbane. It features a 1.3-inch plastic OLED display with a resolution of 320 x 320. It’s powered by a Qualcomm Snapdraon 400, and has 512MB of RAM, 4GB of internal storage, and a 410mAh battery. The IP67 certification means the watch is completely protected from dust and it can be submerged in 1 meter of water for 30 minutes.
The Urbane Luxe is an obvious response to the 18-karat gold Apple Watch, which starts at $10,000, but LG’s Urbane Luxe is priced at just $1,200. It’s also a chance to get ahead of Tag Heuer’s upcoming Android Wear watch, which is likely to cost even more.
LG and Reeds are going to intelligently make this one a special edition. Only 500 will be available, and we’re wondering if that’s even too high.
If the Urbane Luxe delights your fancy, pre-orders will start later this month at Reeds.com or any Reeds Jewelers location.