Tory Burch branches out into Wear OS smartwatches with the $395 Gigi

tory burch torytrack gigi smartwatch news watch model

Smartwatches made by designers that understand women’s fashion are becoming more prevalent, with Kate Spade’s Scallop making a particular impression at the beginning of the year. Fashion lifestyle brand Tory Burch is the latest to release a full Wear OS touchscreen smartwatch. Inspired by one of the brand’s best-selling styles, the ToryTrack Gigi looks superb — modern, classy, and free from unpleasant sparkle and glitz that can sometimes (negatively) single out a wearable made for women.

Made from stainless steel, the body measures 40mm by 48mm, and we’re waiting for confirmation of the screen size and resolution. It comes in three different finishes: An attractive black stainless steel, and a pair of polished versions in gold or steel. A metal band comes fitted, adding extra style, but the straps can be swapped out, and you can choose from a leather, rubber or grosgrain Tory Burch-designed versions.

tory burch torytrack gigi smartwatch news black steel

Naturally, there are different Tory Burch watch faces, with eight in total, along with various different colors for each one. There are the traditional watch faces you see in the images here, along with some more stylised designs, including a Tory Burch logo. It’s not stated with certainty, but it appears the ToryTrack Gigi comes with the latest, updated version of Google’s Wear OS software.

This means more comprehensive fitness tracking, which will work well with the watch’s heart rate sensor, GPS, and swim-proof body that’s water resistant to 30 meters. There’s NFC for Google Pay, Google Assistant to help out with daily tasks and reminders, plus music control, a Bluetooth connection for headphones, and it works with both Android and iOS smartphones.

tory burch torytrack gigi smartwatch news gold

Inside is the Qualcomm Snapdragon 2100 processor. If you’re eagerly awaiting the updated Snapdragon 3100 chip, you’ll have to wait until next year when watches with the new processor will arrive. While we don’t know the capacity of the battery inside the ToryTrack Gigi, we’d expect it to last at the most a day or so, based on experience with other watches of its type.

The ToryTrack Gigi is available from Tory Burch boutiques beginning October 25. It costs $395, which puts it at the higher end of Wear OS watch prices, and crucially $100 more than the Kate Spade Scallop, and $50 more than the Michael Kors Access Runway with a stainless steel band.

Mobile

From the road to your wrist, see how Android has evolved over the past 10 years

Android started out as just a mobile operating system, but 10 years in it's pretty much everywhere. Check out our round-up of all the different Android variations that have cropped up so far, and what might be coming in the future.
Deals

Make some time for the best smartwatch deals for November 2018

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Deals

The best Apple Watch deals for November 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Mobile

Here's a look at what's inside Fossil's Pop-up Shop in New York

Fossil has released its first-ever smartwatch featuring Qualcomm's Snapdragon Wear 3100. The Fossil Sport comes packed with a heart rate monitor, built-in GPS, NFC, and Google's latest version of Wear OS. Here's everything you need to know.
Wearables

The Michael Kors Access Runway smartwatch will soon be available in ceramic

Michael Kors has brought back the Access Runway name it last used in 2016, and this time attached it to a Wear OS smartwatch, complete with new tech, and a cool way of customizing the watch face, too.
Product Review

The new Palm phone resurrects a brand that should've stayed dead

Verizon's exclusive Palm syncs to your primary smartphone and acts as a secondary device, with features to help balance smartphone usage. But after spending some time with it, its limited capabilities don't live up to its high price.
Music

It’s about damn time: Spotify is coming to Apple Watch

Spotify subscribers will soon be able to jam out to their favorite tunes on their favorite workout accessory, as the Swedish streaming service has begun beta testing its official Apple Watch app.
Outdoors

Built to take a beating and still perform, these are the best hiking watches

A proper hiking watch should track exercise metrics and act as a navigational co-pilot during any kind of hike. Ideally, it'll even have a built-in GPS system and sensors. Here are five of the best hiking watches.
Wearables

Fitbit Charge 3 vs. Fitbit Versa: Which one should you choose?

Fitbit's latest fitness tracker -- the Charge 3 -- comes with smartwatch capabilities similar to the Fitbit Versa. With only a $50 difference between them, we pit the two wearables against each other to find out which one is worth the…
Mobile

Following reports of bricked devices, Apple’s WatchOS 5.1.1 fixes the issue

Apple pulled its WatchOS 5.1 software update after users reported their Apple Watch was bricked after installation. A new version of the update has been released, WatchOS 5.1.1, which should prevent the same issue from happening.
Wearables

Fitbit's latest update brings 'Quick Replies' feature to the Charge 3

Back in August, Fitbit confirmed its new wearable -- the Fitbit Charge 3. The new fitness tracker features a touchscreen OLED display, smartwatch capabilities, enhanced fitness features and more. Here's everything you need to know about it.
Wearables

Wearable in Google patent will shake, bake, and shine to signal notifications

A new Google patent suggests that Google may be working on getting into the wearable game after all. The patent describes a wearable device that can vibrate, light up, and pulse when notifications arrive.
Wearables

Hublot’s newest luxury watch costs $25,000, and you can only pay in Bitcoin

The Hublot Big Bang Meca-10 P2P is the latest luxury timepiece from the watch brand, and is a special limited edition made to commemorate the 10th anniversary of Bitcoin. Eager buyers must use the cryptocurrency to buy one.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…