What do millennials really think about the Apple Watch?

remotecam wirelessly trigger your camera with flick wrist byebuy apple watch 01
When visualizing the target demographic of most consumer tech companies, it’s likely that millennials would come in at the top of the list. Their shopping patterns haven’t hardened, and you don’t have to explain to them the difference between a text message and an email, as you do with older consumers who didn’t spend their adolescence with an iPhone glued to the center of their palms.

But even in our tech-savvy, digitally literate generation, some inventions still don’t get our blood pumping the way their makers may want them to. Take, for example, the Apple Watch, which in its first generation release, hasn’t achieved widespread adoption (likely because of its hefty price tag). So in order to figure out what millennials really think of the Apple wearable, Buzzfeed surveyed its editorial department to get the lowdown on the good and the bad of the gadget.

It is notable that none of the Buzzfeeders surveyed (130 out of 500 responded) had to pay for their Apple Watches — rather, they were given out as bonuses back in June (how do I get into that office, right?).

“Overall,” Buzzfeed discovered, employees “said the Apple Watch added convenience to their lives and helped improve their health. But while most were glad to have the device, the majority felt it wasn’t worth its price ($350+) and said they wouldn’t recommend it to others.” Womp womp.

Just under two out of three respondents said they wore the watch every day, and a similar percentage noted that before the Apple device, they went watch-less on a daily basis. But when it came to some of the Apple Watch’s supposedly key features, few wearers actually said they made use of them. For example, 86 percent of respondents said they never used Apple Pay and 75 percent never used Passbook — rather, most people seemed most taken by notifications (for emails, texts, and alerts) and fitness tracking.

“I like it because it helps me check my phone less often, and ironically, I feel like I live less digitally these days,” one employee wrote. “I can put my phone away in my bag and not feel separation anxiety that I need to look at it every 30 seconds. (I can’t believe I just wrote that, but it’s true.) I also love the activity monitor and the workout app. It’s also become sort of an odd party trick, too, because everyone always wants to talk about it and see how it works.”

Still, in spite of its perks, a surprising 80 percent “wouldn’t recommend that someone else buy an Apple Watch” due to “limited app and overall functionality, less than desirable battery life, and a confusing interface.” As one respondent said, “Watches exist for two reasons: tell the time, and tell other people that you’re rich. This product shoved so many bells and whistles in there that it manages to do both but with such an added level of pretentiousness that I felt mostly embarrassed to be wearing it.”

So there you have it, friends. If you get one for free, embrace it. But otherwise, your millennial peers aren’t sold quite yet on the wonders of the Apple Watch.

Mobile

If you want a pair of Focals smartglasses, be prepared to go through a process

North Focals are smart glasses that display your notifications, weather, and directions. We went to a pop-up location to try them on and found out just how involved the process is.
Product Review

Sony's Xperia 10 falls frustratingly short of budget brilliance

Better know for premium products, Sony does also have a budget smartphone range, but can the Sony Xperia 10 compete with great cheap phones from Nokia and Motorola? We put it through its paces to find out how it measures up.
Product Review

Fitbit’s trimmed-down Versa Lite still has all the smartwatch features you need

Fitbit trimmed some of the features it bundles in its popular Versa smartwatch to keep the price low on it newest smartwatch, the Versa Lite. Does this strategy work? Read our review to find out.
Mobile

Hey Google, why did you kill off Allo, your best messaging app in years?

Allo, Google's messaging app, has shut down. I convinced my closest friends and family to switch to the app two-and-a-half years ago when it debuted, and we've been using it since. With its death, I'm feeling pain and sadness.
Music

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Android

Mobile World Congress 2019

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are dominating the news. For 2019…
Product Review

Casio’s Pro Trek WSD-F30 outdoors smartwatch fits city lifestyles, too

It’s equipped with all the outdoor tools and sensors you want, but the Casio Pro Trek WSD-F30 is as much a lifestyle smartwatch as it is trekking companion.
Deals

It’s no Apple Watch, but the Vtech Kidizoom is a cheap smartwatch for kids

Looking for a cheap, no-nonsense smartwatch for kids? The Vtech Kidizoom DX2 smartwatch lets your child take photos, videos, play games, and track steps. With a $15 discount, it's very affordable.
Wearables

Microsoft Band: Users of the defunct fitness tracker offered a refund

Three years after it stopped making the device, Microsoft has announced it is finally ending support for its Band fitness tracker. The good news is that current users, if there are any still out there, can obtain a partial refund.
Wearables

Fitbit drops the price, splashes on the color for spring 2019 lineup

Fitbit's spring 2019 lineup includes a new Versa Lite Edition, an affordable everyday smartwatch, as well as the stylish and sleek Inspire and Inspire HR fitness trackers. There's also the Ace 2, a swimproof tracker for kids ages 6 and up.
Wearables

Time to get to the gym: The fitness-loving Galaxy Watch Active is now available

Looking for a new fitness buddy? Samsung just launched the Galaxy Watch Active and the Galaxy Fit, two new wearables with a raft of fitness-focused features that'll keep you moving and get you down to the gym.
Home Theater

IPX what? The electronics water- and dust-resistance rating explained

Increasingly, consumer electronics companies are using an IPX code to demonstrate that their products are water and dust resistant. But what does this IPX code mean? We break it all down and walk you through it.
Wearables

Fitbit Versa Lite versus Fitbit Versa: How are they different?

Fitbit took the best of its popular Versa smartwatch and removed some elements to create the new Versa Lite, an even more affordable entry-level smartwatch. How does the Versa Lite differ from the original Versa? Read on to find out.
Wearables

You will never need to charge a smartwatch again, if new EU project succeeds

A new EU research project has launched into finding a new way of powering wearable devices, with the intention of using an energy harvesting system to ensure we never have to charge one up ever again.