What do millennials really think about the Apple Watch?

remotecam wirelessly trigger your camera with flick wrist byebuy apple watch 01
When visualizing the target demographic of most consumer tech companies, it’s likely that millennials would come in at the top of the list. Their shopping patterns haven’t hardened, and you don’t have to explain to them the difference between a text message and an email, as you do with older consumers who didn’t spend their adolescence with an iPhone glued to the center of their palms.

But even in our tech-savvy, digitally literate generation, some inventions still don’t get our blood pumping the way their makers may want them to. Take, for example, the Apple Watch, which in its first generation release, hasn’t achieved widespread adoption (likely because of its hefty price tag). So in order to figure out what millennials really think of the Apple wearable, Buzzfeed surveyed its editorial department to get the lowdown on the good and the bad of the gadget.

It is notable that none of the Buzzfeeders surveyed (130 out of 500 responded) had to pay for their Apple Watches — rather, they were given out as bonuses back in June (how do I get into that office, right?).

“Overall,” Buzzfeed discovered, employees “said the Apple Watch added convenience to their lives and helped improve their health. But while most were glad to have the device, the majority felt it wasn’t worth its price ($350+) and said they wouldn’t recommend it to others.” Womp womp.

Just under two out of three respondents said they wore the watch every day, and a similar percentage noted that before the Apple device, they went watch-less on a daily basis. But when it came to some of the Apple Watch’s supposedly key features, few wearers actually said they made use of them. For example, 86 percent of respondents said they never used Apple Pay and 75 percent never used Passbook — rather, most people seemed most taken by notifications (for emails, texts, and alerts) and fitness tracking.

“I like it because it helps me check my phone less often, and ironically, I feel like I live less digitally these days,” one employee wrote. “I can put my phone away in my bag and not feel separation anxiety that I need to look at it every 30 seconds. (I can’t believe I just wrote that, but it’s true.) I also love the activity monitor and the workout app. It’s also become sort of an odd party trick, too, because everyone always wants to talk about it and see how it works.”

Still, in spite of its perks, a surprising 80 percent “wouldn’t recommend that someone else buy an Apple Watch” due to “limited app and overall functionality, less than desirable battery life, and a confusing interface.” As one respondent said, “Watches exist for two reasons: tell the time, and tell other people that you’re rich. This product shoved so many bells and whistles in there that it manages to do both but with such an added level of pretentiousness that I felt mostly embarrassed to be wearing it.”

So there you have it, friends. If you get one for free, embrace it. But otherwise, your millennial peers aren’t sold quite yet on the wonders of the Apple Watch.

Cars

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.
Business

Apple banned from distributing some iPhone models in Germany

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Computing

Keep your laptop battery in tip-top condition with these handy tips

Learn how to care for your laptop's battery, how it works, and what you can do to make sure yours last for years and retains its charge. Check out our handy guide for valuable tips, no matter what type of laptop you have.
Smart Home

Airbnb says sorry to guest for how it dealt with undisclosed security camera

An Airbnb guest recently found a surveillance camera in his rental apartment that hadn't been properly disclosed in the listing. The firm admits its initial response to the guest's complaint was poor, but has since made amends.
Deals

Start your fitness journey with the best Fitbit deals available now

If you're ready to kick-start your fitness regimen (or just take your current one to the next level), we've created a quick rundown of the best, most current Fitbit deals to help you decide which one is best for you.
Product Review

Apple brought ECG tracking to consumers. Withings is making it affordable

The Apple Watch Series 4 starts at $400, and the highlight function is the electrocardiogram, which has the potential to save lives. Withings’ new Move ECG has the same capability but at a fraction of the cost.
Deals

Walmart slashes prices on the Fitbit Versa smartwatch and Charge 3

We are officially halfway through January, and for a lot of us, that means the struggle to stick to our New Year's resolutions is in full force. Walmart is offering some great discounts on Fitbits to help you stay on track.
Wearables

How to switch TicHealth to Google Fit on the Mobvoi TicWatch C2 and TicWatch Pro

The Mobvoi TicWatch C2 and TicWatch Pro are both much-loved and feature-packed watches, and they offer excellent fitness tracking. Recently, Mobvoi has switched out Google Fit for TicHealth, but you can switch them back. Here's how.
Android

Mobile World Congress (MWC) 2019: Complete Coverage

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are likely to dominate the news. For…
Wearables

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.
Deals

REI slashes prices on Suunto, Garmin, and Fitbit Versa smartwatches

Though fitness trackers and smartwatches can get pretty pricey, REI is offering some sweet discounts on top brands. Right now, you can get a new smartwatch from Fitbit, Suunto, and Garmin for up to 35 percent off its normal price.
Wearables

Check out the four cool Swatch watches you can use for mobile payments

Swatch has announced its Swatchpay technology is now available in Switzerland, enabling mobile payments from your Swatch watch. It works in a similar way to Apple Pay and Google Pay. Here's everything about it.
Business

Google is buying mysterious smartwatch tech from The Fossil Group for $40 million

Google is about to step up its smartwatch game. The company has agreed to buy an unnamed smartwatch technology from The Fossil Group for a hefty $40 million. Considering the acquisition, it's clear Google is serious about smartwatches.