Booze-fueled online shopping sessions produce surprises for some

booze fueled online shopping sessions produce surprises for some computer alcoholThe thing about shopping online these days is that it’s so darn easy to buy stuff. Websites bedecked with attractive product photos and tempting offers are a breeze to browse, and once you’ve performed the simple deed of opening an account with an online store, a purchase is but one click away.

But, as highlighted by a New York Times report on Wednesday, there’s another little discussed factor that makes it even easier for some people to hand over their cash to a virtual shop assistant, and that’s alcohol.

You may have done it yourself. Got home from work. Settled yourself into your favorite armchair. Powered up your laptop. Mouse in one hand, large glass of wine in the other. Straight to the shopping sites. One bottle of plonk later, you’ve booked a vacation you didn’t even know you wanted.

Indeed, the NYT’s report includes the case of Australian accountant Chris Tansey. He had more than a few alcoholic beverages one night and ended up paying $10,000 for a motorcycle tour of New Zealand. “The hang-ups of spending your hard-earned cash are so far removed from your life when you’ve had a bottle of wine,” Tansey said.

In a survey of its British-based customers, comparison-shopping site Kelkoo said that almost 50 percent had gone online to shop after drinking alcohol. One wonders if any of those ended up buying a vacation in New Zealand.

Alcohol was “absolutely” a factor in at least some online purchases at eBay, the website’s vice president for mobile Steve Yankovich told the NYT. He put this down to the fact that the eBay site gets the most traffic between 6.30pm and 10.30pm, a time when people are most likely to have a drink in their hand. “I mean, if you think about what most people do when they get home from work in the evening, it’s decompression time. The consumer’s in a good mood,” Yankovich said.

Consumer behavior expert Nancy Puccinelli of Oxford University’s Saïd Business School said that for most of us alcohol has the effect of lifting our mood and making us feel relaxed, so then “if we see a product and we feel good, we will evaluate the product more positively.” Which means pretty much one thing—clicking the ‘buy’ button.

Alcohol-induced purchases obviously aren’t all bad, but there must be a fair number which consumers regret making come the next morning. Have you ever put one too many items in your cart while shopping online slightly sloshed? Or worse, had something delivered that you can’t even remember ordering?

[Image: Peter Hansen / Shutterstock]

Home Theater

Everything to know about Sling TV: Channels, pricing, and more

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Home Theater

8K TV: Everything you need to know about the future of television

4K TVs may seem relatively new, but there's another even higher-resolution display technology already here: 8K TV. Should you upgrade? We've got the answers to that question and more.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.

Use one of these password managers to help protect yourself online

The internet can be a scary place, especially if you don't have a proper password manager. This guide will show you the best password managers you can get right now, including both premium and free options.

Is the 5G spectrum harmful to our health? Experts say, 'Don't freak out'

There's plenty of consumer anxiety about radiofrequency (RF) radiation, specifically around millimeter waves (mmWave) used on 5G networks, but is it based in reality? We asked the FDA to give us its official view on the subject.

YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings. 

Russia will ‘unplug’ from the internet as part of a cyber-defense test

Authorities across Russia are planning on unplugging the country from the global internet as part of a test of its cyber defenses. The disconnection will briefly keep all internet traffic inside the country.

These are the coolest games you can play on your Google Chrome browser right now

Not only is Google Chrome a fantastic web browser, it's also a versatile gaming platform that you can access from just about anywhere. Here are a few of our favorite titles for the platform.

Gmail adds lots of new functionality to its right-click menu

Right-click on an email in Gmail and the list of actions is pretty limited. That's about to change, though, as Google has just announced it's expanding the list of options to make its email client that little bit more useful.

Tired of paying a monthly fee for Word? The best Microsoft Office alternatives

Looking for a competent word processor that isn't Microsoft Word? Thankfully, the best alternatives to Microsoft Office offer robust features, expansive compatibility, and an all-too-familiar aesthetic. Here are our favorites.

File Transfer Protocol explained: What FTP is and what it does

FTP stands for "File Transfer Protocol," and it's used to transfer files online. Most internet users don't need it, but web developers use it constantly. Here's what FTP is, how it works, and how you can get started using it.

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.