Web

Google closes TV Ads program

google closes tv ads program googleadHere’s an unexpected side effect of an increasing audience shift towards digital video in recent years: Sensing a change in the importance of television in the video space, Google is pulling back on its five-year-old Google TV Ads program, essentially bringing it to an end in order to focus on digital in the future.

In a blog post published yesterday, Google’s Shishir Mehrotra wrote that Google AdWords’ overall goal continues to be “to provide all our customers with the best digital marketing opportunities,” and that the Google TV Ads program launched in 2007 allowed a number of the company’s clients to buy “traditional TV advertising for the first time.”

Amongst the early partners with Google for the program were Hallmark Channel and the various cable channels owned by NBC Universal, both of whom were reportedly attracted to the deal by the possibility of Google’s client base managing to increase the number of local advertisers who would be available to the channels. However, it’s fair to say that the partnerships weren’t as effective as any party hoped, with NBC Universal actually ending its deal a year early in 2010.

In the official announcement of the closure of the service, Mehrotra explained that the company has noticed that “video is increasingly going digital and users are now watching across numerous devices,” meaning that the company has been forced to make “the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.” It may not be a complete shutdown, however; Mehrotra goes on to say that “of course we’ll continue to support our partners, and our clients’ campaigns, as we shut the project down,” which feels like a somewhat confusing statement – Surely, if the project is being shut down, the support will only be continued for a limited period…?

As for what the company will be doing to replace the TV component of AdWords, Mehrotra said that it would be more of what it’s currently up to. “We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers),” he wrote, adding that the AdWords team “also see[s] opportunities to help users access web content on their TV screens, through products like Google TV.” So, not a complete dismissal of the possibilities offered by television, then, just a refocusing of what those possibilities may be, and where they lie.

“The future of video advertising is extremely bright and we’re excited to devote ourselves fully to it,” the blog entry ends. It remains to be seen whether or not the future of web-enabled televisions will be bright enough to replace the potential income loss from the closure of this project, of course.

Computing

Microsoft’s Windows 10 Mail client goes freemium with the introduction of ads

Microsoft Windows Insiders are finding a nasty surprise inside the Mail app on the latest Windows 10 preview build in the form of banner ads. These ads will appear in the Mail app regardless of the webmail service you use.
Movies & TV

How to watch NFL games online, with or without cable

The NFL's 2018 season is here, and we know you don't want to miss a moment of the action. Our comprehensive streaming guide will show you all the best options to watch the games online so you can make the right choice.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Emerging Tech

Alibaba’s Singles’ Day sale smashes online shopping records

The annual online shopping frenzy that is Singles' Day this year raked in $30.8 billion, up from $25 billion last time around. The Alibaba-organized event generates more in sales than Black Friday and Cyber Monday combined.
Mobile

Apple to boost its Amazon presence with listings for iPhones, iPads, and more

Apple is about to start offering more of its kit on Amazon. The tech giant currently only has very limited listings on the shopping site, but the deal will see the arrival of the latest iPhones, iPads, MacBooks, and more.
News

Zoom in on famous works through the Art Institute of Chicago’s new website

Art lovers, listen up. The Art Institute of Chicago has given its website a serious makeover with new features that let you get up close and personal with more than 50,000 artworks by famous (and not so famous) artists.
Computing

If you've lost a software key, these handy tools can find it for you

Missing product keys getting you down? We've chosen some of the best software license and product key finders in existence, so you can locate and document your precious keys on your Windows or MacOS machine.
Computing

Will Chrome remain our favorite web browser with the arrival of newest version?

Choosing a web browser for surfing the web can be tough with all the great options available. Here we pit the latest versions of Chrome, Opera, Firefox, Edge, and Vivaldi against one another to find the best browsers for most users.
Computing

Over a million veterans now eligible for Comcast’s Internet Essentials program

Comcast's low-cost Internet Essentials program, which provides internet access for just $10 per month, has expanded to include U.S. veterans. One million veterans now qualify for the service.
Computing

Google’s Squoosh will get an image web-ready with in-browser compression

Google's latest web app development is an image editing and compression tool, Squoosh. In just a few clicks, it can take a huge image and make it much lighter and web-friendly, all in your browser.
Computing

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.
Smart Home

Amazon has a huge team dedicated to enhancing Alexa and Echo

An Amazon executive on Tuesday, November 13 revealed the huge size of the team that's tasked with developing the Echo, the company's smart speaker, and Alexa, the digital assistant that powers it.