Skip to main content

Google offers a glimpse of the logos it DIDN’T go with

Google surprised everyone on Tuesday, rolling out a new logo and other branding in a move it said will help make its products more accessible and useful to users.

The change to the logo is the first in two years, and was no doubt the result of multiple meetings, lively discussions, forthright debate, and possibly the occasional heated argument. However, it’s doubtful that physical violence had any part in the logo’s transition, after all, it’s hard to imagine Larry Page head-butting a designer in order to get a point across.

So we have what we have, but what did we almost have?

In a lengthy blog post that starts, “Google is not a conventional company,” the Web giant explains in great detail how it arrived at its latest logo while at the same apparently offering a glimpse of alternative designs that were also considered.

google logos 2015

Revealed in the image above, we can see a variety of efforts, the most striking of which is surely the graphical take where “Google” is spelled out using a large circle, several small circies, a semi-circle, and a rectangle. If the company had used that design when it launched in the 1990s and stayed with it, we’d still be scratching our heads today wondering what this  unconventional company was called.

According to the image, other proposed designs included one that turns “Google” into “google” and another where each letter comprises multiple colors.

Four challenges

The Mountain View company said in the post it identified four challenges it wanted to address when it came to creating the new branding:

First it wanted “a scalable mark that could convey the feeling of the full logotype in constrained spaces.” Next, it wanted to include “dynamic, intelligent motion that responded to users at all stages of an interaction.”

Thirdly, it considered a” systematic approach” as necessary in order to brand the company’s products “to provide consistency in people’s daily encounters with Google.”

And finally, it wanted to refine “what makes us Googley, combining the best of the brand our users know and love with thoughtful consideration for how their needs are changing.”

So, would you say the team has succeeded in its effort?

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
T-Mobile lures subscribers with 500GB of Google One cloud storage for $5 a month
T-Mobile smartphone.

Starting October 12, T-Mobile and Sprint customers are eligible for a new and exclusive plan that will allow them to pay $5 a month for 500GB of Google One cloud storage.

The plan, announced Monday morning, allows for cloud backups of photos, videos, and contacts; extra storage for services such as Google Drive and Gmail; file storage and access from any compatible device; and the ability to share the extra storage with up to five additional people, who don't all necessarily have to be on the same T-Mobile account.

Read more
Apple and Google are going to need to open up their app stores in South Korea
The Apple logo is displayed at the Apple Store June 17, 2015 on Fifth Avenue in New York City

Apple and Google will now be mandated to allow for alternate payment systems for apps in the App Store and Play Store, respectively, at least in South Korea. The move comes as part of an amendment to the Telecommunications Business Act that bars companies from forcing third-party developers to use their in-app payment systems for in-app purchases. It will also require app store operators to speedily approve apps and prevent them from deleting apps from the stores without a reasonable explanation, the Wall Street Journal reports.

Apple and Google's app store practices have come under scrutiny over the past few years. In addition to rules around what content may or may not be admitted, developers have increasingly expressed ire about the standardized 30% commission required for each in-app transaction. This comes as a result of both companies mandating the use of their respective billing systems, with exceptions being made to select types of apps (food delivery services, for example.)

Read more
The biggest games we didn’t see at E3 2021: Hellblade, Splinter Cell, and more
Sam Fisher's iconic goggles.

With the E3 2021 extravaganza rapidly coming to a close, it's time to reflect on the ways in which our hopes were dashed. There are already a ton of lists out there that recap everything presented at the show, but what about the games we didn't see?

With big players like Sony and EA skipping this year’s show, it was inevitable that there were going to be plenty of MIA games. Outside of the usual suspects, there was a slew of games we desperately wanted to see but that just didn’t make the cut. Regardless of whether these games (and one console) are stuck in development hell, delayed because of COVID-19, don’t actually exist, or are just waiting for a different day in the sun, here is a list of some of the biggest missing names from E3 2021.
Splatoon 3

Read more