Web

Indiegogo just launched a new 'Enterprise Crowfunding' platform for large corporations

indiegogo arrow electronics
Remember when Sony launched its own crowdfunding platform for new products last year? The idea was to spur innovation and new business ideas, leveraging the company’s vast resources alongside popular opinion to create products that were desirable from the start. And apparently, Indiegogo thought that was a pretty solid idea — the global crowdfunding platform today launched a new offering called “Enterprise Crowdfunding.” By giving large corporations “specific services for engaging with Indiegogo’s vast audience of early adopters, entrepreneurs, and makers,” the San Francisco-based company hopes to help “validate and optimize product concepts, as well as source new innovations.”

While Indiegogo has long been used by individuals and smaller operations to raise capital for their grand ideas, the new Enterprise Crowdfunding solution serves a slightly difference purpose — in this case, it is not necessarily the money of Indiegogo backers the platform taps into, but rather their collective opinion. Indeed, the hope is that this new tool will help companies “mitigate a key risk factor in their R&D efforts — whether consumers actually want a certain product.” By democratizing the product selection process, companies may be able to save themselves from producing something no one will buy.

“We created Indiegogo to empower anyone, anywhere to raise funds for their ideas, from the inventor working out of her garage to the largest Fortune 500 companies looking to create innovative new products that line up with what customers really want,” said Indiegogo CEO Slava Rubin. “Some of the world’s most successful companies are already using Indiegogo for product development, market research, and to support causes important to them. Now we’re taking that a step further with Enterprise Crowdfunding.”

The new tool will also come with strategy, hands-on support, promotions, and analytics customized to the unique requirements of a range of businesses. Already, companies like General Electric, Hasbro, and Harman International Industries have made use of Enterprise Crowdfunding, with GE’s FirstBuild recently manufacturing its first crowdfunded project, the Paragon Induction Cooktop.

“Crowdfunding is an extremely disruptive, new way of going to market that blends market research and product development,” said Natarajan Venkatakrishnan, director of FirstBuild. “With Indiegogo, we were able to build a customer base for our products before investing in manufacturing.”

You’ve gotta give the people what they want, so you might as well ask them from the start.

Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Smart Home

New wireless power kit puts a charge into your smart speakers via infrared light

Wireless power technology is coming fast, and Wi-Charge is leading the innovative trend with a new wireless power kit that can transform Amazon and Google smart speakers into fully functional, wire-free devices.
Digital Trends Live

Indiegogo’s CEO on how crowdfunding is going beyond fundraising

David Mandelbrot, CEO of Indiegogo, joins us on DT Daily to talk about how Indiegogo is changing its crowdfunding business to offer support and resources, which in turn would lead to more successful campaigns.
Health & Fitness

JLABS injects some tech into the medical industry

Innovating health care is expensive, risky, and complicated legally. One company is trying to remove these barriers with clever and altruistic approach.
News

Zoom in on famous works through the Art Institute of Chicago’s new website

Art lovers, listen up. The Art Institute of Chicago has given its website a serious makeover with new features that let you get up close and personal with more than 50,000 artworks by famous (and not so famous) artists.
Computing

Over a million veterans now eligible for Comcast’s Internet Essentials program

Comcast's low-cost Internet Essentials program, which provides internet access for just $10 per month, has expanded to include U.S. veterans. One million veterans now qualify for the service.
Computing

Google’s Squoosh will get an image web-ready with in-browser compression

Google's latest web app development is an image editing and compression tool, Squoosh. In just a few clicks, it can take a huge image and make it much lighter and web-friendly, all in your browser.
Computing

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.
Smart Home

Amazon has a huge team dedicated to enhancing Alexa and Echo

An Amazon executive on Tuesday, November 13 revealed the huge size of the team that's tasked with developing the Echo, the company's smart speaker, and Alexa, the digital assistant that powers it.
Music

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Social Media

Going incognito: Here's how to appear offline on Facebook

How do you make sure your friends and family can't see if you're on Facebook, even if you are? Here, we'll show you how to turn off your active status on three different platforms, so you can browse Facebook without anyone knowing.
Computing

Our 10 favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.
Outdoors

Aussies hope free Wi-Fi on their beaches will lead to fewer drownings

Lifeguards in Australia have hit on an idea to use Wi-Fi to make the nation's beaches safer. It's a simple but clever idea that plays on our need to stay connected around the clock.