As noticed by Techcrunch earlier today, PayPal has started transitioning the site’s dated design to a polished, more straightforward layout that brings focus to the core elements of PayPal’s feature set. While the official launch of the site design will roll out tomorrow, many PayPal users should already see the new design when loading up the home page. Compared to the old page design, the home page vastly cuts down on extraneous information on the page and shifts the login area to the top right corner of the page. On the left side of the page, PayPal users can switch between the default Personal layout as well as the layout designed for businesses that utilize PayPal to accept payments.
On the Personal layout, PayPal users will find three simple options in the top navigation for buying, selling or transferring money. If a user needs to make a payment to an eBay seller or transfer money to a friend with a PayPal account, the new layout is simple to understand and PayPal provides a handy flowchart guide on the page to walk users through the process.
There are also helpful tips below the payment interface in order to direct users to more information about fees, security concerns, protection policies and account information. Ideally, this fluid form of Web design will allow new and old PayPal users to find information more quickly and finish off the payment process efficiently.
For business owners, the layout is designed to direct users into signing up for a plan to start using PayPal in the checkout process or simply showing a business owner how to add the PayPal option to an existing checkout process. PayPal has also included a section for users that want to get started with fundraising specifically for nonprofits, political campaigns or much smaller ventures.
Just off the main home page, PayPal has also included a link to read up on other PayPal products such as the PayPal Here credit card reader for smartphones, the PayPal mobile application and shopping offers with PayPal partners.
However, it’s not clear if PayPal intends to overhaul the site design after a user has logged into the site. At the publication of this article, the site reverts to the old design when logging into an account. The site does recognizes the user on the front end when they are already logged into the site. More information should be revealed after the official launch tomorrow.
Regarding political fundraising, an interesting combination of PayPal and Twitter launched this week. A Portland-based, social-commerce startup named Chirpify has launched a section of the site called Tweetlection that allows anyone to donate to Barack Obama or Mitt Romney by simply typing a single tweet. Once a user logs into Tweetlection, they can link their PayPal and Twitter accounts through Chirpify’s software.Once the accounts are linked, the user can simply send out a tweet with a specific dollar figure while tagging the candidate’s official Twitter feed as well. This service will cost political candidates four percent of the total amount raised, but that will be vastly cheaper than some proposed text message solutions that are charging candidates up to 50 percent.
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