Reuters boosts YouTube presence with new channel

reuters boosts youtube presence with new channels tvNews agency Reuters launched a new YouTube channel on Tuesday, boosting its presence on the Google-owned video streaming website.

ReutersTV forms part of YouTube’s plans, announced last October, to boost its current channel line-up with lots of new, originally produced content.

The news provider says content on its YouTube channel aims to showcase “Reuters’ 3,000 award-winning journalists [while delivering] investigative journalism, concise explanation and high energy.”

The new channel comprises 10 shows, as listed below:

– Reuters Investigates: Does what it says on the tin; covers “the biggest stories.

– The Trail: Follows the 2012 US election build-up.

– Felix TV: Financial blogger Felix Salmon offers “frank” financial analysis.

– Tech Tonic: A look at the latest tech news and developments, with Anthony de Rosa.

– Freeland File: A “fast-paced, news-based panel” hosted by Reuters digital editor Chrystia Freeland.

– Decoder: A looks at the big stories of the day, broken down by Reuters staff.

– Media Bite: Get the “hottest media buzz” from Reuters media editor Peter Lauria.

– Fast Forward: Reuters reporters are brought together to talk about the big stories of the day.

– Money Clip: A channel for investors and savers, hosted by personal finance editor Lauren Young.

– Rough Cuts: Short clips focusing on stories from around the world.

Commenting on the launch, Reuters’ global head of programming Dan Colarusso said in a statement, “This deal with YouTube gives Reuters a way to showcase our collection of talented journalists and compelling video from around the world.”

He added, “It will offer unique insights and images that other media companies simply can’t match.”

Google is believed to be spending in the region of $100 million to create original, professional-grade content for YouTube in an effort to drive more users to its site and attract high-end advertisers. Expect to see many more channels rolled out alongside Reuters’ own in the coming months.

[Source: The Wrap]


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