Web

Yahoo to launch Do Not Track tool worldwide

privacy-sign-yahoo

Internet giant Yahoo announced today that it will begin to roll out a Do Not Track tool across all of its platforms worldwide. Yahoo’s implementation of Do Not Track (DNT) will go live by early summer, the company said. The move comes just days  after the U.S. Federal Trade Commission released its extensive list of recommended ways online companies can better protect the privacy of Web users, which included further endorsement of Do Not Track technology.

“Yahoo!’s DNT header solution has been in development since last year and is in accordance with the Digital Advertising Alliance’s (DAA) principles,” the company writes in a statement released today. “This site-wide DNT mechanism (to include Yahoo! owned Right Media and interclick) will provide a simple step for consumers to express their ad targeting preferences to Yahoo!.”

Currently, most major browsers — Safari, Internet Explorer, Firefox — include some type of Do Not Track mechanism, which work by sending a message to websites indicating that a particular user does not want to have tracking cookies, used to display targeted advertising, installed on their computer. Last month, Google finally agreed that it too would include Do Not Track in its Chrome browser.

Yahoo asserts that allowing advertisers to regulate themselves is a better option than mandatory regulation by the federal government. However, some studies (pdf) show that the DAA, which represents about 90 percent of websites that serve online advertising, uses techniques that are confusing or misleading to users. And many worry that advertisers will not respect their use of Do Not Track, and install ad cookies anyway.

At present, there are 13 companies (not including Yahoo or its subsidiaries), of varying types, that have agreed to respect Do Not Track mechanisms. You can see that full list here.

[Image via Andy Dean Photography/Shutterstock]

Emerging Tech

Death from above? How we’re preparing for a future filled with weaponized drones

Drones are beginning to enable everything from search & rescue, to the delivery of medicines to hard-to-reach places. But they are also being used as cheap, and deadly flying bombs. How can we defend ourselves?
Computing

Protect your digital identity with these four easy steps to online anonymity

You don't have to be a secret agent or a notorious hacktivist to care about anonymity. Consult this guide to learn tips, tricks, and best practices for staying anonymous and keeping your online activity private
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Computing

Your ‘Do Not Track’ tool might be helping websites track you, study says

New research from the "Do Not Track" features embedded in popular browsers are being ignored, opening up the possibility of consumers having their information targeted by specific ads based on their web histories and cookies. 
Computing

Here's how to download a YouTube video to watch offline later

Learning how to download YouTube videos is easier than you might think. There are plenty of great tools you can use, both online and offline. These are our favorites and a step by step guide on how to use them.
Cars

Carbuying can be exhausting: Here are the best used car websites to make it easier

Shopping for a used car isn't easy, especially when the salesman is looking to make a quick sale. Thankfully, there are plenty of sites aimed at the prospective buyer, whether you're looking for a sedan or a newfangled hybrid.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Computing

How to recover Google contacts

If you accidentally deleted an important person from your Google Contacts, they might not be lost forever. Recovering them is a fairly easy process -- as long as you do it quickly. Here's how.
Computing

Afraid that Bitcoin could be a bubble? Here's how to sell what you've got

If you're investing in cryptocurrencies, it's important to have your exit strategy in place if prices start to crash. If you've decided it's time to get out or just want to learn how to sell Bitcoins, here's how to get started.
Computing

Don't take your ISP's word for it: Here's how to test your internet speed

If you're worried that you aren't getting the most from your internet package, speed tests are a great way to find out what your real connection is capable of. Here are the best internet speed tests available today.
Web

Feed your fandom: These are the best YouTube channels for sports lovers

If you're a cable cutter who still wants to enjoy quality sports highlights and analysis, YouTube is the place to go. There are plenty of great sports-centric channels on YouTube, each of which provides great highlights and top-shelf…
Computing

Chrome 70 is now available and won’t automatically log you in to the browser

Google has officially launched Chrome version 70 on Windows Mac and Linux. The update introduces some new Progressive Web App integrations on Windows 10 and also tweaks the much controversial auto login with Google Account feature.
Smart Home

Here’s everything you need to know about Amazon Prime Pantry

The marvels of the Internet have made it possible to do all your shopping from the comfort of your living room. Amazon Prime Pantry allows you to buy groceries and household items online. Here's more info about the service.
Social Media

Grow your Twitter audience overnight with these simple tips and tricks

Using Twitter can be intimidating, but these tips will help you feel less inadequate when you look at your follower count. As long as you use a bit of moderation, you'll soon be one step closer to social media fame.