Skip to main content

Yahoo’s iconic neon billboard in SF to be torn down

yahoo_marquee_billboard
Image used with permission by copyright holder

The iconic purple and yellow neon Yahoo billboard that has long been a staple of the San Francisco landscape is slated for destruction, reports SF Egoist. According to Jon Charles, Vice President and General Sales Manager for Clear Channel Outdoor in San Francisco, the billboard space will be available for lease starting in December, for $65,000 a month, or $80,000 a month for another neon sign.

Built in 1999, the retro-style, motel-themed billboard, which famously reads “Yahoo! A nice place to stay on the Internet,” has survived through the boom and bust of the Internet bubble in 2000, and made it through the tenures of four Yahoo CEOs. When it was first erected, Mark Zuckerberg was only 15-years-old.

The Yahoo billboard was created by Black Rocket advertising agency, who, at the time it went up, was creating billboards for a slew of dot-com companies, most of which went up along the 101 highway in Silicon Valley. Yahoo wanted to stand out, in more ways than one, according to Steve Stone, former co-creative director for Black Rocket. So the bright billboard found a home along Interstate 80, on the approach to the Bay Bridge — prime advertising real estate.

The San Francisco billboard also had similar-looking siblings, which were put up in Los Angeles, and in Times Square and the SOHO neighborhood of Manhattan.

If you want to try to help save the billboard, a Facebook page has been created for that goal. (It currently has 601 “likes.”) And if you’re interested in reading more about the history of the billboard (it is Friday, after all, it’s not like you’re going to get any real work done today), check out SF Egoist’s interview with Steve Stone and former Black Rocket media director Robert Boyce, here.
 

Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
How to find archived emails in Gmail and return them to your inbox
A smartphone sitting on a wooden table, showing the Gmail app's inbox on its screen.

If you’re looking to clean up your Gmail inbox, but you don’t want to delete anything permanently, then choosing the archive option is your best bet. Whenever you archive an email, it is removed from your inbox folder while still remaining accessible. Here’s how to access any emails you have archived previously, as well as how to move such messages back to your regular inbox for fast access.

Read more
Samsung Spring Sale: Save on monitors, phones, TVs, and more
Samsung Galaxy S24 Ultra in Titanium Gray with S Pen on back.

Samsung, one of the most trusted brands in the electronics industry, has rolled out monitor deals, phone deals, TV deals, and price cuts for other types of devices in the Samsung Spring Sale. While it's going to run until March 10, it's highly recommended that you finish your shopping as soon as you can because for some of the popular offers, there's a chance that their stocks run out quickly. To help you make a quick decision, we've highlighted our favorite bargains below, but feel free to look at everything that's available in the ongoing sale -- just do it fast to make sure that you don't miss out on the savings.

What to buy in the Samsung Spring Sale

Read more
Is there a Walmart Plus free trial? Get a month of free delivery
Walmart logo.

Take a moment and think about how often you shop at your local Walmart. Is it weekly? Daily? If either of those is the case, it might be time to upgrade your shopping experience. The Walmart Plus free trial is your chance to check out what the retail giant has to offer. Walmart Plus is basically Amazon Prime for Walmart. You get free shipping on most orders, early access to deals and new product drops (like PS5 restocks), the best grocery delivery, and more. If Walmart is your go-to option for the best smart home devices or the best tech products in general, you should get a membership. If you want to test out the service, you can sign up for a free trial. We have all the information you need right here.
Is there a Walmart Plus free trial?
There is a Walmart Plus free trial available, and it’s one of the best free trials we’ve seen in terms of how many great features and conveniences you’re able to access. This is really a reflection of how great the Walmart Plus service is, as the Walmart Plus free trial is essentially a 30-day experience of what it would be like to be a paid Walmart Plus subscriber. A Walmart Plus membership can help you save over $1,300 per year, so taking advantage of the 30-day free trial is a great way to get in there and see what those savings will look like. And if grocery delivery is what you're really after, an alternative you might consider is the Instacart free trial -- they have more than one program to try!

As part of a Walmart Plus free trial, you’ll get free shipping with no minimum order, so even small orders will qualify for free shipping. You’ll get fresh groceries and more with no delivery fees, and all at the same low in-store prices Walmart shoppers are used to. Walmart Plus members, and Walmart Plus free trial members, get exclusive access to special promotions and events, as well as a savings of up to 10 cents per gallon on fuel. A new addition to the perks of being a Walmart Plus member is free access to Paramount Plus, a top-notch streaming service with more than 40,000 TV episodes and movies. All of this is accessible for 30 days through a Walmart Plus free trial, and once those 30 days are up, Walmart Plus is just $8.17 per month or $98 annually.

Read more