Ritz-Carlton to open new hotel in Toronto with live stream of ceremony

By Kelly Montgomery Published February 18, 2011

Image used with permission by copyright holder

The Ritz-Carlton will be opening a new hotel in Toronto on Wednesday the 16th, but the opening ceremony will be unlike any that the company has put on before. In keeping with the rise of social media, The Ritz-Carlton has decided to embrace the trend wholeheartedly and live-stream the opening ceremony on Wednesday. The broadcast will be shown on Facebook as well as on a dedicated Livestream channel. This step into the world of social media is a first for luxury hotels worldwide, and we’re sure many other businesses will follow suit. Fans of the hotel chain can watch the broadcast here starting at 11:30 am EST on Wednesday.

Kelly Montgomery

Former Digital Trends Contributor

Kelly Montgomery is a magazine journalism graduate from the University of Oregon's School of Journalism and Communications…

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