Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Best Sony TV deals: Save on best-in-class 4K TVs and 8K TVs

Sony is responsible for some of the best TVs money can buy right now with pretty much anything with the Sony name to it worth your time and money. It’s a name you should seek out among the TV deals going on as the downside to the greatness is that Sony is rarely a cheap brand. Discounts are fairly slim often but it’s worth narrowing them down. We’ve done the hard work for you by picking out the best Sony 4K TV deals at the moment along with the best Sony 8K TV deals too. While 8K isn’t mainstream yet, if you’re looking to future proof, it’s a great type of TV to buy. Let’s get straight to it and take you through the awesome Sony TV deals going on at the moment.

Sony 50-inch Class X77L 4K Smart Google TV — $450, was $520

Sony 50-inch X77L Series LED 4K Google TV product image
Sony

While this TV will look understated on this list, due to its price, it is actually hard to overstate how beloved this TV is for its affordability and budget beauty. Even at this price point, Sony delivers premium 4K upscaling powered by its 4K X-Reality PRO 4K reference database. If you own a PS5, you’ll appreciate the Sony exclusive automatic HDR tone mapping that changes up the TV’s setting automatically when you play PS5 games, giving you the best possible settings. Furthermore, this is a Google TV, so you’ll have the opportunity to use over 10k apps on your new Sony TV.

Sony 55-inch Class X80K 4K Smart Google TV — $580, was $700

The Sony X80K Series 4K Google TV on a white background.
Sony

Another TV that performs much better than its cost suggests is the X80K. Customers rate it near flawlessly for picture quality, which is enhanced by both the 4K HDR Processor X1 and Triluminos Pro, a system that allows over a billion colors to be used by the X80K’s LED screen. You’ll also get a 120Hz refresh rate enhanced by Motionflow XR tech to get even the fastest moving items on your screen a crisp look.

Sony 75-inch Class BRAVIA XR X90L 4K Smart Google TV — $1,500, was $2,000

Sony X90L Review
Zeke Jones / Digital Trends

Sony’s X90L is a phenomenal TV that consistently produces high-accuracy pictures with delightful, vibrant colorations. Our X90L review had a lot to say about the TV, especially from a reviewer that had a not-so-spectacular experience with the standard X90. This TV, however, is the “best choice for budget-conscious videophiles” and was totally worth it at sticker price even though it cost a hundred or two more than the similarly good competition. At a few hundred off, now, you can do the math. This TV includes Dolby Vision, free Bravia Core credits for IMAX Enhanced movies on demand, and intense gaming quality.

Sony 85-inch Class BRAVIA XR X95K Mini-LED 4K Smart Google TV — $2,580, was $4,300

Kaleidoscope image of citrus fruits shown on the Sony X95K's display.
Dan Baker/Digital Trends / .

Sony’s BRAVIA XR X95K features thousand of mini-LED lights, empowered by Sony’s XR Backlight Master Drive to create what was reported in our X95K review as “superior highlight and shadow detail.” With special PS5 features, intense 3D sound support, and Netflix Adaptive Creative Mode you’ll get full sensory enhancements. The Netflix Adaptive Creative Mode is made to make your TV display as close as possible to the director’s original production based on feedback from an optional Bravia Cam, sold separately. This cam can also be used to automatically adjust your TV’s picture and sound based on the interior of your room, allow for gesture-based control of the TV, and video chat.

Sony 85-inch Class BRAVIA XR Z9K Mini-LED 8K Smart Google TV — $7,000, was $8,000

Sony 2022 Z9K 8K mini-LED TV.
Sony / Sony

This is one of the best 8K TVs on the market in its largest form. For many, this TV will be too intense (costly) even with a discount, but if you’re looking for a fantastic 8K TV deal on a Sony, look no further than the Z9K. While there isn’t a ton of 8K content out there now, you don’t have to wait, as this TV uses XR 8K upscaling to bring older content into line with new standards. Connecting to a PS5? Expect input lag as low as 8.5ms. Also, this TV comes with the Bravia Cam, which makes for easy and automatic picture and sound adjustment based on the conditions of your room, allows video chat, and gives you the opportunity to use gesture controls.

Other Sony TV deals we love

There’s no reason to stop enjoying Sony TV deals, as they produce a ton of them. Here’s some more that are also on sale at the moment:

  • Sony 55-inch X77L 4K TV —
  • Sony 65-inch X85K 4K TV —
  • Sony 65-inch X90L 4K TV —
  • Sony 55-inch A80L OLED TV —
  • Sony 75-inch X93L Mini-LED TV —
  • Sony 77-inch A80L OLED TV —
  • Sony 75-inch Z9K Mini-LED 8K TV —

More Unmissable Deals

Lucas Coll
Deals and News Writer
Lucas Coll has been a freelance writer for almost a decade and has penned articles on tech, video games, travel, cars, and…
This massive 77-inch LG OLED TV is $400 off at Best Buy
The LG C3 Series OLED 4K TV in a living room.

If you're looking for TV deals because you want a massive upgrade for your home theater setup, you may want to check out this offer from Best Buy for the 77-inch LG C3 Series OLED 4K TV. From it's original price of $2,700, the TV is down to $2,300 -- it's still not cheap, but you'll quickly understand why it's worth every single penny once it's up and running in your living room. You'll regret not being able to pocket the savings if you're interested in this OLED TV, so you better hurry with your purchase.

Why you should buy the 77-inch LG C3 Series OLED 4K TV
The LG C3 Series OLED 4K TV sits on top of our rankings of the best OLED TVs, which use self-contained organic light-emitting diodes instead of backlight for the ability to create perfect black levels with ultra-thin construction, according to our explainer on what is an OLED TV. You'll also enjoy sharp details and vivid colors with the TV's 4K Ultra HD resolution, and you'll watch movies like you're in the theater with its support for Dolby Vision and Dolby Atmos.

Read more
Best TCL TV deals: 4K TVs as low as $150
TCL's 5-Series 4K QLED Google TV.

TCL has made a name for itself as one of the best TV brands over the last few years. Its lineup of 4K TVs offer great value, and despite its affordability TCL often places a model or two among the best TVs. TCL is also a brand that’s often discounted, making a TCL TV a great TV to consider if you’d like to add both savings and picture quality to your home theater. We’ve tracked down all of the best TCL TV deals currently taking place. They include a Full HD option and a wide variety of 4K TVs, as well as picture technologies such as QLED. We’ve compiled them all below, so read onward and save on a new TCL TV.
Today’s best TCL TV deals

TCL 40-inch 3-Series 1080p HD TV —
TCL 50-inch 4-Series 4K TV —
TCL 55-inch 4-Series 4K TV —
TCL 55-inch Q4-Series 4K QLED TV —
TCL 55-inch Q6-Series 4K QLED TV —
TCL 65-inch S-Series 4K TV —
TCL 75-inch S-Series 4K TV —
TCL 65-inch Q7-Series 4K QLED TV —
TCL 85-inch S-Series 4K TV —

Read more
I found three TV deals you shouldn’t miss today — from $348
The LG B3 Series OLED 4K TV in the living room.

There's no shortage of TV deals online across the various retailers, but you're going to have to take a closer look if you want to walk away with the best bargains. If you don't have the time to browse through the thousands of offers, you're in luck because here are three deals that are among the cream of the crop. You've got a choice to make among displays made by some of the best TV brands, and you better hurry because we're not sure how much time is remaining before these discounts are taken down.
Vizio 65-inch V-Series 4K TV -- $348, was $528

The 65-inch Vizio V-Series 4K TV is a pretty affordable option for its size. You'll get 4K Ultra HD resolution for sharp details and vivid colors, which are enabled by Vizio's IQ Active 4K HDR processor that also upscales all HD content to 4K quality. It's a smart TV that's powered by the the brand's SmartCast platform, which not only grants access to all of the popular streaming services like Netflix and Disney+, but also allows integration with smart home systems that are running on Apple HomeKit, Google Assistant, and Amazon's Alexa.

Read more