Skip to main content

Best Prime Day deals: What to expect on Prime Day 2023

Prime Day graphic with multiple products.

Doesn’t Prime Day feel like it comes around sooner every year? Kind of like Christmas but for anyone who’s hunting around for deals, we’re huge fans of Amazon’s Prime Day event. It’s often one of the best times of year to score a great deal on some very highly sought after products. If you’ve somehow missed all the fuss in recent years, or you simply need a refresher on the event, we’re here to help. Below, we’ve explained exactly what is Prime Day (you’re going to love it), when the event is likely to be, and what to expect too. If you’re wondering if other retailers are getting in on the act and everything else you need to know, we’ve got you covered. Keep reading and remember to be excited — it’s going to be a good one.

What is Prime Day?

Prime Day is Amazon’s biggest sales event of the year. It also tends to be the biggest sales period outside of Black Friday and Cyber Monday.

The event started back in 2015 to celebrate Amazon’s 20th birthday. Since then, it’s gone from strength to strength with hundreds of millions of products sold during the event. Originally, it started out as a one-day sales event but it now encompasses two days so there are plenty of opportunities to save big.

Predictably, many Amazon owned products like Kindles, Echo speakers, Ring doorbells, and more are part of the sales event, but pretty much all major manufacturers get involved with some hefty discounts to enjoy here.

Some products may be discounted for the entire two day event while others can be reduced for just a matter of hours or until they sell out. That’s why it’s important to keep a keen eye on what goes on sale as part of Prime Day. The fastest finger tends to get the best discount.

When is Prime Day 2023?

We don’t yet have official confirmation as to when Prime Day 2023 will be, but we do have a strong idea as to when it will be held. Based on previous years, Prime Day 2023 is likely to run in July.

In past years, Prime Day has almost always occurred in July due to that being the month of Amazon’s birthday. Past days have included the very first one on July 15, 2015, with subsequent dates around the July 11-17 mark. The only exception to this rule was during 2020 when the COVID-19 pandemic disrupted supply chain issues and the world on the whole. Back then, Prime Day occurred October 13 and October 14. Prime Day 2021 was placed at a slightly unusual time too, landing on June 21 and June 22.

Besides those two years where things were very different for the world, all other Prime Days have fallen during the second week of July with Prime Day 2022 landing on July 12 and July 13. We can’t see it being any different this time around.

Last year, we also saw the Prime Early Access Sale which ran October 11 and October 12 in the run up to Black Friday. While it had a very similar name, it wasn’t technically a Prime Day sale even though it did offer similar discounts and deals.

Despite the name, Prime Day is now a two-day event. That’s not including its many early deals that tend to unfold in the weeks leading up to the main event. Usually, the focus on these early deals is on Amazon products and subscription services with discounts on Echo speakers, Audible, Kindle Unlimited, and other Amazon-owned properties.

What to expect on Prime Day 2023

The sweet thing about Amazon being the biggest online retailer out there and having its own dedicated sales event that truly rivals Black Friday is that you can expect pretty much everything.

Prime Day is a huge deal for all manufacturers. At times, it can be even better value than Black Friday or Cyber Monday. The summer is generally a quiet time for sales and people buying a lot of stuff, so Prime Day is there to help entice you into a purchase in the middle of the summer months.

Of course, Amazon-based products will lead the Prime Day 2023 charge. Every year, we see the best prices for Kindles, Echo smart speakers, Fire tablets, Fire TV Sticks, and also items with extensive Alexa integration like Ring doorbells. This will be the ideal time to pick up one of the best Kindles for less. It’s also likely we’ll see deep discounts on TV deals with Amazon’s popular Amazon Fire TV range likely to take a hold here. You might even see a ridiculously low price on one to entice you into the sale but those kind of offers are going to need speedy fingers and a close eye on our deals coverage so you don’t miss out.

Besides Amazon related products, we’ll definitely see great price cuts on all kinds of things. Previous Prime Days tend to have big discounts on things like the best headphones from Sony and Bose, as well as Apple. Count on seeing the best smartwatches and best tablets discounted too. Prime Day tends to home in on the most highly sought after technology so iPads, Apple Watches, and Samsung Galaxy Watches are often featured.

Big technology based items won’t be the only type of product you’ll see on sale here though. After all, Amazon seems to sell absolutely everything and that includes many household items. While the focus may be on the big ticket stuff, don’t be surprised if you see discounts on bedding, clothing, and even cleaning products. They may not stand out as much as the latest smartwatch but any discount is worth considering, right?

Effectively, if you’re planning on making any kind of big purchase, it could be a smart idea to hold out and see what Prime Day has to bring to the table. That goes for snapping up an Instant Pot or air fryer too. Popular cooking appliances frequently feature as part of Prime Day 2023.

Look out for what is known as a Lightning deal which runs for a specific length of time or until the item sells out. Longer deals tend to be Deals of the Day which last for 24 hours, while others last for the entire length of Prime Day. Some can also come back into stock on the second day but don’t rely upon this if you see the right deal for you.

Do other retailers have Prime Day deals?

Yes! While Prime Day itself is obviously an Amazon exclusive, many other retailers run their own sales during the same time period. It’s all in a bid to capture the excitement of sales time that often means we all end up looking around for great deals. While those retailers may not have as big a sale on as they might around Black Friday, it’s still worth seeing what’s out there.

Typically, we see Best Buy and Walmart run their own sales events during Prime Day week. Usually, these sales have their own names to make them stand out from Amazon’s way of doing things. Similar items tend to be part of the sale including TVs, smartwatches, headphones, cooking gadgets, and a heap more too.

Other retailers like Dell and HP are also likely to have sales on around Prime Day 2023. While these will focus on laptops and PCs, if you’re looking for such a system or a new monitor or similar, you’re sure to save big by searching around and seeing what works best for your budget and needs. Generally, don’t be afraid to see what’s out there during the Prime Day event or the week surrounding it either. There should be some excellent bargains around.

Are Prime Day deals only for Prime subscribers?

For the most part, yes Prime Day deals are only for Prime members. While some deals tend to be available for all customers during Prime Day, they don’t tend to be as great a discount as they would be for a Prime member. It’s a really good idea to sign up for Amazon Prime in time for the Prime Day sale. Amazon Prime costs $15 per month or $139 a year so it may not always be good value to pursue this route, depending on the discount you’re seeking.

Fortunately, there is an Amazon Prime free trial if you haven’t used it before. It gives you a month’s worth of access to Prime including all the benefits like Prime Video, but most importantly, means you can check out the Prime Day 2023 sale just like if you were a regular subscriber. Just remember to cancel it before the month is up and you won’t pay a cent for the service.

Of course, Amazon Prime Day deals might be exclusive to Prime members but that’s not the case for any other retailer putting on a sale. If you don’t want to sign up for Amazon Prime or have already used a free trial, you can still check out the sales that retailers like Best Buy or Walmart are hosting at the same time. In some cases, discounts could be the same so you won’t miss out by doing so.

Editors' Recommendations

Lucas Coll
Deals and News Writer
Lucas Coll has been a freelance writer for almost a decade and has penned articles on tech, video games, travel, cars, and…
Our 5 favorite Apple deals for Memorial Day 2023
The app grid view on the Apple Watch SE 2.

Memorial Day is always a great sales season for checking out the best Apple deals. Right now, there are some excellent discounts on Apple-based products including iPads, Apple Watches, MacBooks, and AirPods. With Apple products commanding a premium price and not always enjoying hefty discounts, this is an ideal chance to save a little or a lot on some great hardware that will last you a long time to come. Let's take a look at where you can save.
Apple AirPods Pro (2nd generation) -- $200, was $249

We described the Apple AirPods Pro (2nd generation) as great earbuds that just got even better. Some of the best wireless earbuds around, they offer everything you could need. Setup takes moments, especially if you already own Apple devices, with it simple to switch between other Apple products. The Apple-designed H2 chip means you get advanced audio performance, smarter noise cancellation, and more immersive sound. The active noise cancellation is twice as good as the previous model with Adaptive Transparency ensuring you can still hear important details like sirens or other noises when needed. Personalized Spatial Audio offers up superior sound that's tuned for you with dynamic head tracking providing a more immersive experience. You also get up to six hours of listening time and 30 hours in all when you factor in the wireless charging case.

Read more
The best Philips electric toothbrush is $70 off for Memorial Day
philips sonicare 9900 prestige electric toothbrush deal best buy may 2023 rechargeable promotional image

Oral hygiene is important to us all and we've spotted an awesome electric toothbrush deal to make it easier and cheaper to keep your teeth well-looked after. Over at Best Buy, you can buy the Philips Sonicare 9900 Prestige Rechargeable Electric Toothbrush with SenseIQ technology for $330 instead of $400. A considerable saving of $70, this might be an expensive toothbrush but it's a fantastic one. Working alongside the Sonicare app, it's sure to keep your dental bills down and your teeth looking fantastic. Here's what else you need to know.

Why you should buy the Philips Sonicare 9900 Prestige Rechargeable Electric Toothbrush
Easily one of the best electric toothbrushes around, the Philips Sonicare 9900 Prestige Rechargeable Electric Toothbrush is a delight to use. It's able to remove 20 times more plaque than a manual toothbrush with promises of leading up to 15 times healthier gums in just six weeks. Even better, it's simple to use with one-touch control and a touch interface helping guide you through the paces.

Read more
150+ gaming headsets just got big discounts for Memorial Day
alienware tri mode wireless gaming headset deal dell march 2023 lienware

With Memorial Day sales being in full swing, now is the perfect time to pick up a gaming headset from Best Buy, which is having a massive sale. With a whopping 152 different types of headsets on sale, with anything as cheap as $30 and all the way up to $320, there are a lot of options to pick from. Not only that, but there are some deals that pair great headphones with other items, such as a laptop, Xbox Series X, or a standalone microphone. So, if you're looking to pick up a cool bundle with your headphones, now's the perfect time, so be sure to click the button below to see all their deals.

What to shop for in the Best Buy gaming headset Memorial Day sale
If you're looking for something that's excellent value with a good price tag, the headset is going for just $80, rather than the usual $200, which is a massive $120 discount. With an impressive 39-foot range, 16-hour battery life, and excellent audio quality, the Razer Nari Ultimate is so great that we've even put it on our list of best Xbox Series X headsets. Also, while not really a big deal, one of the coolest features is the retractable microphone, which makes it so much easier to wear the headset when for plain music listening or film watching.

Read more