Skip to main content
  1. Home
  2. Phones
  3. Mobile
  4. News

BlackBerry celebrates first million BB10 sales, but laments another loss of subscribers

Add as a preferred source on Google

blackberry-z10-frontBlackBerry has published its latest quarterly earnings report, which is rather more interesting than usual, as it’s the first one since the firm dropped the Research in Motion name and launched the BlackBerry 10 operating system. Before getting into the details, it’s worth pointing out the results cover the three month period prior to March 2 this year, so not only does it not cover the U.S. launch of the BlackBerry Z10, it also doesn’t take into account the sale of one million Z10’s to a single supplier.

With all that in mind, BlackBerry shipped six million smartphones during the last quarter, with one million of those being BlackBerry 10 devices. See what we mean about it being important to check the dates. On March 8, CEO Thorsten Heins confirmed the Z10 was on sale in 21 countries around the world at that time, including the UK, Canada and India, and said he was, “Encouraged by what we see and hear from our carrier partners.”

Recommended Videos

So how far off are the actual results from the analysts predictions? Average expectations sat around 6.95 million smartphones shipped, with 1.1 million of them running BlackBerry 10. Not far off, but those pesky financial types will certainly see the lower figures as disappointing. Earlier this week, analysts also noted their concern over the early U.S. sales performance of the Z10. Rounding out the hardware sales performance is the PlayBook tablet, and BlackBerry shifted 370,000 of them over the same period, which is more than the 250,000 shipped during Q3.

Subscriber base falls again

Perhaps a little more concerning is the apparent drop in subscriber figures. BlackBerry says it now has an approximate subscriber base of 76 million, which rather than increasing is another drop over the past quarters. In December, it reported 79 million subscribers down from 80 million, the first time the figure had fallen in the company’s history. BlackBerry’s financial figures include revenue of $2.6 billion and an operating profit of $94 million, up from the disastrous 9 million posted in December. Phew.

The last piece of major news coming out of the financial statement concerns Mike Lazaridis, former co-CEO of Research in Motion, who has decided to retire as vice chairman and director of the company. He’ll leave on May 1 and is quoted as saying, “With the launch of BlackBerry 10, I believe I have fulfilled my commitment to the Board … I believe I am leaving the company in good hands.”

The impact of the U.S. launch of BlackBerry 10 – particularly in relation to the subscriber numbers – plus the impending release of the Q10 QWERTY phone will be seen in the next financial review from the firm.

Andy Boxall
Andy has written about mobile technology for almost a decade. From 2G to 5G and smartphone to smartwatch, Andy knows tech.
Google’s new Android XR tools let developers test apps without needing to buy expensive smart glasses
Google has also added new Android CLI tools to help AI coding agents test apps and catch performance issues.
Gentle Moster smart glasses powered by Android XR

At the 2026 Android Dev Summit, Google has announced some interesting features coming to both Android XR and Android CLI. Developers can now build and test apps for smart glasses without owning the hardware, while Android's command-line tools are getting upgrades that help AI coding agents test applications and identify performance problems. Both announcements could eventually mean better apps for both Android and extended reality hardware users.

Building Android XR apps without owning smart glasses

Read more
Google is making it easier to adapt Android apps for laptops and foldable phones
Google is helping developers make Android apps work beyond smartphones
Electronics, Phone, Mobile Phone

Google updated its adaptive Compose skill to help developers adapt existing Android apps for laptops, foldable phones, tablets, and other form factors, including the upcoming Googlebook platform. The goal of this update is to help AI coding agents customize apps for different screen sizes and input methods without developers having to maintain separate codebases for different devices.

The new skill goes beyond responsive layouts, adding support for desktop-focused features and foldable-specific interface adjustments. Google is also signaling that adaptive app experiences will be more prominent on Google Play, with the company planning to pay more attention to how apps and games perform on foldable devices next year.

Read more
Meta’s next cute attempt at forcing AI into your life is an AI pet journal app
Meta wants you to tell your secrets to a cute AI pet in Waddle World app.
meta-waddle-world-ai-pet-journal

Meta wants to make its AI feel like a cute tiny friend through a newly launched pet journal app called Waddle World. Think of it as Tamagotchi, but the pixelated pet can actually chat with you and doodle little illustrations based on what you tell it about your day. Right now, this free app is available on iOS and Android only in the Philippines, with access limited to adults.

Waddle World is a pet that wants to know about your day

Read more