Skip to main content
  1. Home
  2. Phones
  3. Mobile
  4. News

BlackBerry celebrates first million BB10 sales, but laments another loss of subscribers

Add as a preferred source on Google

blackberry-z10-frontBlackBerry has published its latest quarterly earnings report, which is rather more interesting than usual, as it’s the first one since the firm dropped the Research in Motion name and launched the BlackBerry 10 operating system. Before getting into the details, it’s worth pointing out the results cover the three month period prior to March 2 this year, so not only does it not cover the U.S. launch of the BlackBerry Z10, it also doesn’t take into account the sale of one million Z10’s to a single supplier.

With all that in mind, BlackBerry shipped six million smartphones during the last quarter, with one million of those being BlackBerry 10 devices. See what we mean about it being important to check the dates. On March 8, CEO Thorsten Heins confirmed the Z10 was on sale in 21 countries around the world at that time, including the UK, Canada and India, and said he was, “Encouraged by what we see and hear from our carrier partners.”

Recommended Videos

So how far off are the actual results from the analysts predictions? Average expectations sat around 6.95 million smartphones shipped, with 1.1 million of them running BlackBerry 10. Not far off, but those pesky financial types will certainly see the lower figures as disappointing. Earlier this week, analysts also noted their concern over the early U.S. sales performance of the Z10. Rounding out the hardware sales performance is the PlayBook tablet, and BlackBerry shifted 370,000 of them over the same period, which is more than the 250,000 shipped during Q3.

Subscriber base falls again

Perhaps a little more concerning is the apparent drop in subscriber figures. BlackBerry says it now has an approximate subscriber base of 76 million, which rather than increasing is another drop over the past quarters. In December, it reported 79 million subscribers down from 80 million, the first time the figure had fallen in the company’s history. BlackBerry’s financial figures include revenue of $2.6 billion and an operating profit of $94 million, up from the disastrous 9 million posted in December. Phew.

The last piece of major news coming out of the financial statement concerns Mike Lazaridis, former co-CEO of Research in Motion, who has decided to retire as vice chairman and director of the company. He’ll leave on May 1 and is quoted as saying, “With the launch of BlackBerry 10, I believe I have fulfilled my commitment to the Board … I believe I am leaving the company in good hands.”

The impact of the U.S. launch of BlackBerry 10 – particularly in relation to the subscriber numbers – plus the impending release of the Q10 QWERTY phone will be seen in the next financial review from the firm.

Andy Boxall
Andy has written about mobile technology for almost a decade. From 2G to 5G and smartphone to smartwatch, Andy knows tech.
The Minimal Phone 2 looks dramatically better than the original, and I’m genuinely here for it
Plastic is out, metal is in, and Minimal Phone 2's renders suggest the digital detox phone concept finally has the hardware to match its ambition.
Electronics, Mobile Phone, Phone

I've been following the Minimal Phone since its initial crowdfunding days. The first iteration had the right idea trapped inside the wrong body, I’d say. Plastic build, no 5G, an underwhelming camera, and e-paper ghosting that frustrated early adopters; all these issues kept the phone from reaching a wider audience. 

Now, founder Armen Youssefian has posted what appears to be a 360-degree render of the Minimal Phone 2 on X, and from what I can see, the team has done its homework.

Read more
The EU says TikTok still isn’t doing enough to protect kids
Regulators say the platform's privacy settings don't go far enough under the Digital Services Act.
TikTok Creative Featured

The European Commission has accused TikTok of falling short on protecting minors, saying the platform's current account settings don't meet the child safety standards required under the Digital Services Act (DSA). The findings are preliminary, but if upheld, TikTok could face a fine of up to 6% of its global annual revenue.

Why the EU thinks TikTok isn't doing enough

Read more
Qualcomm is set to ratchet up chip prices in September, and your next gadget upgrade could bear the brunt
The price hike could touch every Snapdragon-powered device category.
The new Qualcomm Snadragon 8 Elite Gen 5

I want you to sit with this for a second. Qualcomm, the company whose Snapdragon chips sit inside your Android phone and tablet, your Windows laptop, your Meta smart glasses, your Galaxy Watch, and your wireless earbuds, reportedly sent a letter to every major customer telling them prices are going up by double digits. 

The price hike will be in effect from September 1, 2026, a recent Bloomberg report claims. Essentially, all the companies placing their chip orders after that will pay a higher price. 

Read more