Take a Shine to LG’s Chocolate Successor

By Geoff Duncan October 18, 2006

Take a Shine to LG

Number four handset maker LG wants to keep putting pressure on the Nokias, Motorolas, and Samsungs of the world, and upped the ante by unveiling its new “Shine” phone today in South Korea.

The Shine phone features a slider design with a brushed stainless steel casing, 1 GB of built-in memory for storing your photos and critical music collection, a 2 megapixel Schneider-Kreuznach camera, a 2.2-inch QVGA display, and a decidedly thin design, topping out at just 13 millimeters thick. And in a nifty—even shiny—trick, the LCD display looks like a mirror when it isn’t activated.

Technically, the Shine is the second phone in LG’s “Black Label” series—the first being the Chocolate. Like the Chocolate, LG plans to roll out the Shine first in Korea, with international launches in early 2007—no information is available on which North American carriers may wind up with the Shine, but T-Mobile and Verizon are sure to be in the running.

LG said it has sold some 16.5 million phones in the third quarter of 2006, up from 15.3 million in the second quarter, and, despite missing some opportunities with the entry-level and low-end cell phone market, popularity of the LG Chocolate seems to be pushing the company’s handset margins back in to positive territory.

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Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

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