Following on the heels of new unlimited pricing plans from Verizon, AT&T, and T-Mobile, Sprint has unveiled "Simply Everything," an unlimited mobile service plan priced at $99 a month. But unlike its competitors—who are offering unlimited voice service (and, in the case of T-Mobile, unlimited SMS)—Sprint is throwing in the works: unlimited voice, text, and data, along with Sprint’s video and music services, and GPS navigation. Family plan users can get the service at a $5-per-line discount, so the first line costs $99 a month, but the second line costs $94 a month, and so on.
"This is a bold, unprecedented move," said Sprint president and CEO Dan Hesse, in a statement. "Wireless today is about much more than just voice. It is about data services—texting, email, video, pictures, music, navigation, surfing the Web, and more. Customers want these applications, but without complexity and without having to worry about their bill."
The Simply Everything plan will be available to Sprint customers beginning February 29, and is available to customers on Sprint’s CDMA and iDEN networks. Existing Sprint customers will be able to switch to Simple Everything without extending their service contracts; new customers will need to sign up for a two-year service agreement.
The Simply Everything plan may not be much of a bargain for folks who limit their mobile phone use to mainly voice, but smartphone users who frequently surf the Web, check email, and access media via their mobile phones are likely to find Sprint’s offer more appealing than unlimited plans recently announced by the other major carriers.
